08/07/2026
๐น๐ญ We just ran 130 B2B meetings in 3 days between Thai energy and EV industrial players and 13 global exhibitors at Asia Sustainability Week & MobilityTech Asia โ Bangkok 2026.
The real work happened before the doors opened.
๐ ๐๐ ๐๐ข๐๐ง'๐ญ ๐ฐ๐๐ข๐ญ ๐๐จ๐ซ ๐๐ฎ๐ฒ๐๐ซ๐ฌ ๐ญ๐จ ๐ฌ๐ก๐จ๐ฐ ๐ฎ๐ฉ โ ๐ฐ๐ ๐ฐ๐๐ง๐ญ ๐๐ง๐ ๐ ๐จ๐ญ ๐ญ๐ก๐๐ฆ
โ Built and screened a database of 559 Thai companies
โ Called 491 of them โ every attempt logged (1,820 call entries in Airtable)
โ 182 came back interested, 51 registered, 44 companies actually showed
๐ ๐๐ฎ๐ญ๐๐จ๐ฆ๐ ๐ข๐ง ๐ง๐ฎ๐ฆ๐๐๐ซ๐ฌ
โ 13 exhibitors ร 44 Thai buying companies
โ 71 participants, 130 one-on-one meetings
โ 10 meetings per exhibitor on average
Of 558 companies in the database, only ~8% attended. And 86% of confirmed meetings held โ 7 no-shows, mostly the final day.
The lesson for anyone running trade missions in Thailand: The magic isn't the venue or the flags. It's the 1,820 phone calls nobody sees. ๐๐ผ