26/02/2026
Thank you Campaign Asia-Pacific
"Thai people don't just think outside the box, they think the box itself doesn't exist" Supaporn Chunruang's quote, Creative Director McCANN Thailand.
: Supaporn Chunruang, creative director, McCann Worldgroup Thailand, says the key to Thai creativity is that Thai people don't just think outside the box, they think the box itself doesn't exist. "We think without having a manual or set parameters in mind. We're adaptive and open to change...