Hertel Studio

Hertel Studio Studio her:tel is an independent design studio based in Istanbul, working globally with brands and agencies.

14/11/2025

This new Studio Sync’s creative video and sound design looks at a simple visual world shaped by soft forms and understated comfort. The figures move with ease, blending naturally with the objects and space around them.

For this non-commercial exploration, we built the piece using Kartell’s design-forward chairs and shaped the visuals with the brand’s design world in mind. Allowing us to experiment freely with form, balance, and spatial structure.

If you’re looking for content and film productions that keep up with the ever-shifting world of new media and help your brand or agency stand out with a distinct visual character. Feel free to reach out to us.

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Studio Sync’in yeni yaratıcı videosu ve ses tasarımı, yumuşak formlar ve sade bir konfor etrafında kurulan görsel bir dünyayı inceliyor. Figürler, çevresindeki nesnelerle uyum içinde ve doğal bir akışla hareket ediyor.

Bu ticari olmayan çalışmayı, Kartell’in tasarımı ön planda tutan sandalyelerini kullanarak ve markanın tasarım dünyasını göz önünde bulundurarak kurguladık; form, denge ve mekânsal yapı üzerinde özgürce denemeler yapmamıza imkân tanıdı.

Markanız ya da ajansınız için, sürekli değişen yeni medyaya uyum sağlayan ve markanızı seçkin kılacak içerik üretimleri ve reklam filmleri arıyorsanız, bizimle iletişime geçebilirsiniz.

21/10/2025

The second part of our concept 3D animations for JTV.
Sometimes you just want to be that; unapologetic, slow, magnetic.

Studio Sync x JTV created a world that doesn’t ask for attention. It already has it.💧

26/09/2025

Lately, this color has been on our mind. Comfort blends seamlessly with design, shaped with intention and a touch of play.

Concept & Design by Studio Sync

Cool wherever you want 💧
07/02/2025

Cool wherever you want 💧

The goal is to challenge how we see the natural world. It’s about taking the raw materials of life and reshaping them in...
31/01/2025

The goal is to challenge how we see the natural world. It’s about taking the raw materials of life and reshaping them into something that feels both real and dreamlike,

The series also delves into the psychological relationship we have with nature—how it shapes our emotions, memories, and sense of self. Each sculpture is a metaphor for growth, transformation, and the delicate balance between order and chaos. The movement in these pieces reflects the fluidity of thought and emotion, while the biological elements ground them in something tangible and familiar.

Each piece is inspired by the patterns and rhythms found in biosphere. The sculptures shift and flow, as if growing or b...
31/01/2025

Each piece is inspired by the patterns and rhythms found in biosphere. The sculptures shift and flow, as if growing or breathing, creating a sense of movement. It’s a celebration of life’s complexity, but with a twist

A new era in footwear begins—where innovation meets performance.
03/01/2025

A new era in footwear begins—where innovation meets performance.

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Istanbul

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