15/03/2013
"Impact Of New Facebook’s Update On Affiliate Marketing"
When Facebook started as a social network people loved and embraced Facebook, because it made Myspace and Orkut look like a worthless garbage and Twitter was not used by everyone. Mark Zuckerberg and his team focused on user perfect user control experience and delivered the best. At that time affiliate marketing was in its traditional form and social networking was just started. Then time passed and Facebook grew and started working with advertisers, marketers and brands took advantage to build brand and develop a fan base. I fairly agree with Facebook’s policy to monetize its brand since now it's a public company. They made many changes to its policy, it looks and introduced Facebook marketing, which also raised eyebrows by general users because they got annoyed by these ads.
Two days ago Mark Zuckerberg announced the new look with an improved news feed for Facebook. It may make the users again fall in love with Facebook. Because the ads are not going away but getting more focused on user specific choice.
Because of the specific target oriented marketing approach affiliate marketing works so well on Facebook. Basically, you can focus on your ads to be shown only to the people who you choose. For example, if you were promoting a jewelry offer that featured an awesome looking model on the landing page. The offer itself is designed to attract women to subscribe and buy, so through Facebook you could choose your ad to be seen only by people focusing on certain age, interest and or location.
You must figure out the demographic target of your affiliate offer, before you place your ads on Facebook. This can be done very easily by going to the Search engines ad planner and writing in the "url" of the offer you are marketing. Select country and then you can see who your potential viewers are. Now that you are equipped with this information, you can connect that into Facebook when you set up the ad campaign.
Facebook has become the best platform for branding and many business organizations and brands from local to global use it. Now they understand that instead of conventional promotion on billboards and newspaper or other public areas, Facebook provides a willing and attentive market. Also it is much simpler to monitor and manage campaign’s efficiency on a social network compared to a banner on a billboard.
Ad campaign on Facebook is easy to set up and now it uses the multiple models for advertising like pay per click, sponsored stories, get more Facebook likes etc. – You can choose from these different ad models according to your need. You can set your budget, add your campaign by going to their interface and hang on for approval which normally requires a few hours. After the approval your ad will become live and you can monitor it.
Many people are talking about Facebook being an ad network more than a social network, but in reality Facebook has become an ultimate platform for stay connected with your friends and family and a digital public place for advertising and branding.
( source: http://www.clickcabin.com/blog/impact-of-new-facebooks-update-on-affiliate-marketing/ )
