Shelf Chat

Shelf Chat Shelf Chat is a forum which provides a platform for brands to educate the public on their product and it’s uses.

Throughout supermarkets, hardware stores, retail stores and pharmacies, Shelf Chat can educate the market on any shelved product.

06/08/2026

This is the kind of story that reminds you what Crix really is. 🥹🔴

We met this security officer on the job and asked for her Crix story and she took us right back to her grandmother, Kathleen Charles, God rest her soul. 🕊️

When she was small and had really bad gas pain, that sticking pain in your chest, granny's remedy wasn't medicine. It was dry Crix and a hot cup of coffee. ☕ And you know what? It worked. Every time.

She even showed us how granny used to feed it to her "open your mouth!" 😂 (the host could NOT cope 😭).

Her pick to this day? The whole wheat. 🌾

That's not a snack. That's grandmothers, home remedies, and love passed down. 💛

Crix and grandmothers. The vital supply. 🔴

What did YOUR granny cure with Crix? Tell us below 👇

04/08/2026

Some people you can just TELL are good people. ❤️🔴

We met Lori and the host said it straight: "You can see it just by looking, you're a loving, nice person. And I'm a good judge of character." 😄 He was right.

And she's a proper Crix connoisseur too. 👑 Her pick? The garlic one, the garlic salted Crix and she's particular about it: crispy, NOT lightly salted. She knows exactly what she likes. 🧄✨

She also loves the brown one with oats. 🌾

Finished the slogan without a hitch: Crix the vital supply. 💯

Lori, it was lovely chatting with you. 🙌

Garlic salted Crix who else is on THIS wave? 🧄👇

04/08/2026

Crix with... NESQUIK? 🍫🔴 Now we've heard everything. 😅

We met this lovely lady doing the family shopping, stocking up for Michelle and her nephew Kyle (an expensive name, the host said 😂).

Her favourite is the multigrain, the green one 💚 — usually with tuna or cheese. 🧀🐟 But then she hit us with the curveball: she loves it with Nesquik, AND with her ginger tea. ☕

Adventurous palate! We respect it. 👏

She finished the slogan clean, Crix, the vital supply 💯 and left with a Crix bag to carry it all. 👜

Okay, be honest Crix and Nesquik: yes or no? 👇

30/07/2026

The FIRST thing you notice? The sophistication. 💅🔴

We watched Cherryl glide across the aisle — gracefully, effortlessly straight to the Crix. A woman of class! Even the way she speaks, it speaks sophistication. 👑😄

Her order is elegant too: the brown one (whole wheat) with oats, and a nice little egg salad or tuna on top. 🥚🌾 Bermudez Supreme with Crix, chef's kiss. 👌

And for the record it's Cherryl. With TWO R's. Don't get it twisted. 😂

She finished the slogan without missing a beat: Crix the vital supply. 💯 (She loves her tea, so Crix and tea is HER thing ☕)

Cherryl, you were an absolute delight. 🙌

Tag the most sophisticated Crix lover you know 👇

30/07/2026

"I dare you." 🍦🔴

We challenged Crystal to eat her Crix a way she might never have tried before — with ICE CREAM. 😳

Now, her usual is the crispy, lightly salted Crix (which she says is superb 👌). But we pushed her to go outside the box... and she took the dare! 🙌

The verdict? Crix + ice cream = a WINNER. 🍦✨ Sweet, salty, crunchy, don't knock it till you try it!

She still holds down the classics too: Crix and cheese, Crix with everything but always crispy. 🧀

Crystal, you were a great sport! Enjoy that cup. ☕

Would YOU take the Crix-and-ice-cream dare? Honest answers below 👇

30/07/2026

Rain or shine, Crix finds a way. ☂️🔴

We caught this lovely lady in the car park at Eldorado, sheltering from the sun under her purple umbrella and of course we had to ask about her Crix. 😄

Her way of enjoying it? Old school. Crushed Crix in her tea, with a little butter. ☕💛

If you know, you KNOW. That's a Trini childhood in one cup. 🥹

She runs with Crix on all kinds of things a real family favourite.

Thanks for stopping for us! Crix the vital supply. 🙌

Who else grew up crushing their Crix in their tea? 👇

30/07/2026

Mummy has a SECRET ingredient... and she was NOT giving it up. 🤫🔴

We caught this lovely family passing through Massy Trincity and yes, we clocked the Oreo in the trolley 👀😂 (you have to have Crix too!).

The young ladies' favourite? The original. 💯 How they enjoy it: with tuna, or cheese. 🧀🐟

But then mum let slip she adds a secret ingredient... 🤔 We tried EVERYTHING to get it out of her. Honey mustard? She teased us and shut it right back down. "I can't give away the secret!" 😂

She also said something we loved, Crix is the silent partner on the shelf. Always there. Always reliable. 🛒

Her verdict: better than the rest, saves your life when you have nothing else, and it's the vital supplies. ✅

Enjoy that cooler bag! 👜

Okay but... what's YOUR secret Crix ingredient? Spill it below 👇

30/07/2026

"Regardless of good times or hard times... Crix was always there." 🔴

We caught Adrian doing the grocery, checking the list twice, Santa-style 🎅😂 and reminded everybody that whatever's in the trolley, you MUST have Crix.

His pick? The multigrain, the green one 💚 and he wanted it in the trolley "just to decorate it a little more." 😅 The man loves the taste.

But it was his Crix memory that got us. Growing up, through the good and the hard, Crix was there. Thick or thin. 🥹

That's not a snack. That's a constant. 💯

Adrian, thank you for that. Here's a cup, sip something nice with your Crix. ☕

Crix the vital supply, thick or thin. 🔴

What was ALWAYS in your house growing up? 👇

29/07/2026

When the CHILD is the one loading the Crix into the basket, you know it's serious. 😂🔴

We were filming when this little one lit up and started training ALL the Crix into the trolley, "you have to have Crix!" 🛒💚 We had to capture it.

Then mummy gave us a masterclass. Her pick? The wheat one. She finds the plain a little too salty, and the wheat sits right in the middle, perfectly balanced. ⚖️

By itself, with cheese, or with tuna, she says Crix makes whatever you pair it with tastier. And it's lovely just with coffee or tea too. ☕

She even nailed the slogan: Crix the vital supply. 💯 (That qualifies her for the cup! 😄)

Her golden tip: miss breakfast or lunch and just want something light and healthy? Wheat Crix with oats. 🌾

Crix and Massy, that's a wrap. 🙌

Whose little one is ALREADY a Crix lover? 👇

27/07/2026

This is not a snack. This is a GOURMET BREAKFAST. 🍳🔴

We were one lane away from the Crix at Massy Stores West Mall when we spotted Janice with her box of coffee — so we asked what she eats her Crix with.

Her answer? Buckle up. 😅

Raw zucchini. Raw christophine. A boiled egg mashed up with mayonnaise. ALL on top of a Crix. 🥒🥚 Gourmet style. 👨‍🍳

The host could not handle it. 😂 "Listen to me gourmet breakfast!"

Her golden rule: with the multigrain (the green one), you can't go wrong. 💚✅

Only problem — you can't hold a hot cup of coffee with ALL of that going on. So we sorted her out with a Crix mug for her morning AND evening coffee. ☕

Janice, you are a whole vibe. 🙌

Would you try Janice's gourmet Crix? Be honest 👇

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