04/09/2024
► MSCHF 最新企畫 - To Beef or Not to Beef
以極限惡搞及創意的聞名MSCHF 又一力作！繼原子小金剛高筒靴受傷的石膏靴子，這個無限創意的團隊又有新想法了，日前它們在官網PO出一篇認養安格斯牛的貼文下面寫道：
“We bought a cow! Angus is a few months old - and we’re preselling him as 1200 burger patties and 4 leather handbags, to be produced in 2 years when he reaches slaughtering age. In 2024, you get a metal Angus Token; in 2026 you get burgers and bags. HOWEVER purchasers may voluntarily give up their order to save Angus. If >50% of pre-order interest is given up, Angus will be re-homed to a Home for Happy Cows, and all proceeds from the sale will fund his worry-free retirement.
Angus was destined for slaughter from the moment of his conception. His circumstances are only improved by this project. Our Cow Angus constructs an artificial circumstance in which remorse becomes actionable. When the post-purchase glow wears off and you’re staring down the barrel of 2 years of pathos-laden updates on Angus as he grows up you can in fact concretely reverse your consumer choice.
Our Cow Angus fulfills the fantasy of market mechanisms for social change. If you want Angus to live, in defiance of man and industrial production, then your path is clear-cut and commercial: buy Angus Tokens and give them up in the Remorse Portal. Conscious Consumerism actually can win this one. On the other hand, Le Vache Qui Meurt is looking mighty tasty out there.”
— https://ourcowangus.com/
大概意思是我們收購了一隻安格斯牛，並開始展開一項預先販售的規劃。這頭牛在兩年後將會被做成1200份漢堡肉及4款皮革包包。今日購買你會得到一枚安格斯代幣，2026年你即可獲得妳的漢堡及包包。但是但是，任一消費者都有權決定放棄你的商品，如果期限內大於50%的買主放棄自己的商品，那安格斯牛就會回到快樂牛牛農場，然後購買他的金額將會成為他的快樂退休金！
最後一段大家要看仔細，也是最有趣的地方。這是一項大型觀察社會社群力量的實驗，這頭牛在發文後他的命運就走向屠宰，唯有透過這篇發文或許能喚起大家的潛在良知，而不是為了潮流或跟風選擇商業化的決定，放棄跟改變命運的權利一直都掌握在消費者手上，合理購物及消費良知可以被喚醒。
大家會想要一份美味的漢堡及精美潮流包，還是讓安格斯回去當快樂牛牛？這就跟電影 The Purge 一樣，當今天決定權在你，你會做什麼選擇？
► 參考資料：
https://udn.com/news/story/7270/8186440
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