16/04/2022
Types of marketing in the marketing complex.
Trade marketing is the marketing of commodity-conducting channels aimed at eliminating obstacles to the promotion of goods or services in the sales channel (the "place" element in the marketing mix), focused on the construction and management of trade and sales channels and stimulating buyers.
Direct sales marketing is the same as direct marketing
As a separate and dedicated type of marketing, all these types of marketing involve working out the entire marketing mix (4P):
creating products,
distribution and presence management in the distribution network and at points of sale,
pricing management
promotion through the sales channel.