11/04/2023
How to distinguish an information gypsy from a real specialist in SMM
I am amused by the question, but maybe not everyone has really understood the difference between sellers of successful success and specialists, well, let's look at it.
Question
Good afternoon, I would like to ask a topical question - how to determine who communicates with you - INFO gypsy or a real SMM specialist, what do you say? Share your thoughts.
Answer
The most important difference in my opinion is that nothing is impossible for infogypsies + a stream of endless motivation - get up and go, come on, you can do it, millions are waiting for you. And success awaits you, let's buy a course, champion!
In reality, right off the bat, no one knows how it will actually be, except that on the shore it is clear that the idea is stupid and the case is a pipe (for example, a chat bot for trying on underpants is a true story idea for a business).
In order to make a forecast for your niche, a specialist will need initial data.
The minimum required to make a decision on cooperation:
- which product
- sales targets
- average check, minimum and maximum price,
- advertising budget for the month,
- KPI (maximum cost of the application, client).Well, a few points from a typical questionnaire before evaluating the project:
- who are your competitors
- features and benefits of the product, why you are better than competitors,
- tests have already been carried out or not, with what result,
- what is the site conversion,
- what percentage of applications are closed in payment,
- did the context, if so - which keywords work better,
- what are the promotions, is it possible to make discounts,
What objections do customers have?
- what is the ideal result the client wants to get when contacting you,
- do you have a CRM.
And so on.
As you can see - dry specifics, no motivation ala: get up and go, let's quickly jump into the last car with us to millions!
I summarize - the info gypsy will inspire you, and the specialist will try to pull out the numbers and, based on them, make a forecast, primarily for himself. Because it is not in his interest to waste time on a failed project.
If the question was about buying a course, then for me there are 2 evaluation criteria:
1. The recommendations from the training worked once or in several businesses, i.e. Are there customer reviews and their cases.
2. Blog content. If there are only promises of millions and successful success, a minimum of specifics about methods and methods, and even more so about fakups, then I see this only as a sale of a dream. One would like to ask, but where are the specifics on this magic loot button, Carl?
In general, infogypsies will live until all entrepreneurs start counting and tracking key figures for their business. When you start doing this - it's not up to magical motivation anymore - everything becomes very transparent.If you know your sales goals, the cost of the application, the client and the conversion of the site - you can mathematically calculate any forecast.
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