30/05/2026
Athens gave us a clear reminder: great sales don’t start with more leads — they start with better data!
Over the past few days at Panathenea, one topic kept coming up in conversations with founders, GTM teams, and operators:
Teams are spending too much time searching, verifying, and updating information instead of actually building relationships and closing deals.
A few key takeaways from Athens:
• Better data beats bigger databases.
• Timing is becoming a competitive advantage.
• AI workflows are only as good as the data behind them.
• Personalization requires context, not just contact details.
That’s exactly why we’re building Generect.
We help teams discover, enrich, verify, and activate B2B data so they can spend less time researching and more time selling.
Big thanks to everyone who stopped by, shared ideas, challenged our assumptions, and showed us what modern GTM teams really need.
See you at the next one. 🇬🇷