08/04/2022
How Komanda DIGITAL helped a Home&Garden Brand to launch new PPC channel and increased sales by YouTube for $203,399
51M+ impressions
CPA: $8.36
AOV: $36.53
PPC SALE : 5568 orders
PPC SALES value: $203,399
Company Background
A Ukrainian brand has been selling on Facebook since August 2019. The company distributes garden products. Their products contain no unnatural components and are 100% Eco-friendly.
Facebook Ads has always been a strong quality of the company. But they want to scale their business and find new marketing channels.
For this task was involved Komanda Digital to launch YouTube Ads.
To launch YouTube advertising, we used the following tools:
- YouTube Video Campaigns
- YouTube Discover (banner ads)
For YouTube Video Campaigns, we used the following hypotheses:
1) Launching Video Ads with Keyword Optimization.
We served video ads based on words or phrases (keywords) related to a YouTube video, YouTube channel, or the type of website audience they are interested in.
2) Targeted advertising on relevant YouTube channels
We selected over 5,000 channels with topics that are 100% relevant to our niche and showed paid ads on these channels
3) Interest targeting imported from Google Analytics
Since the brand has worked with paid advertising before, Google Analytics generated lists of audiences and their interests. We used these targetings in ads
4) Look-a-Like audience. An audience similar to our customers, created using artificial intelligence
For YouTube Discover (banner ads) we used:
1) Launch of banner ads with keyword optimization.
2) Interest targeting imported from Google Analytics
The ad didn't work very well at first, but we stuck to the strategy. After 5 days of advertising, we began enhanced optimization.
We disabled non-working audiences and started using an expanded remarketing strategy for those who watched video ads but did not go to the site and for those who were on the site but did not make a purchase.
Thanks to a comprehensive strategy and constant optimization, we have managed to achieve the following figures:
51M+ impressions
CPA: $8.36
AOV: $36.53
PPC SALE : 5568 orders
PPC SALES value: $203,399