SEOforMedia

06/05/2026

Google Discover in 2026 is no longer about “getting lucky.”
It’s about technical setup, content structure, and understanding how Google reads your website 👀

That’s why we at SEOforMedia are hosting an open webinar:

🔥 “How to Get Into Google Discover in 2026: breaking down the latest rules and media case studies”

What we’ll cover:
– a full checklist of requirements for content websites
– real media case studies
– images, RSS, schema.org, sameAs
– how Google reads content structure
– what actually impacts Discover visibility
– how to integrate Discover into editorial workflows

you can submit your own case for review in the registration form 👀

📅 May 20, 2026
🕐 13:00–14:30 (Kyiv time)
📍 Online

All registered participants will receive the recording.

Registration:
https://forms.gle/Q8VVKWNTJWZwKLgB6

27/04/2026

We’re happy to share that our article, prepared in collaboration with our team, has been published by Media Azi.

This piece is part of our ongoing work to support media with content, insights, and practical approaches that strengthen visibility and impact.

Grateful for the partnership and the opportunity to contribute.

Într-o realitate digitală în care vizibilitatea și impactul conținutului jurnalistic sunt influențat

10/02/2026

👋See you on February 12!

We’re excited to invite media professionals to our free webinar by SEOforMedia:

🔍 What Will SEO Specialists Pay Media for in 2026?

Generative AI is reshaping search – and redefining the role of media.

In this session, we’ll talk about how SEO has changed, what still matters, and where real value (and revenue) for media will come from in the coming years.

What we’ll cover:

+SEO, AEO, GEO – what’s the difference and why it matters for media
+Should media websites block AI bots?
+ How much Google traffic is “normal” today?
+ Which SEO tasks still matter — and which are fading
+What SEO specialists will actually pay media for in 2026

📅 February 12, 2026
🕑 14:00–15:00 (Kyiv time)
📍 Online
🎥 All registered participants will receive the recording

🎙 Speaker:
Olga Odarchenko – Partner at SEOforMedia, SEO specialist with 15+ years of experience working with media, Google News, and Discover.

👉 Register here: https://forms.gle/3Pb6XdbPGNaNqG7r6

Looking forward to seeing you there! 👋

01/10/2025

🌟 NAM Summit 2025 Wrap-Up! 🌟

The summit has come to an end, and we want to thank everyone who attended the workshop with our Olga Odarchenko! It was amazing to share insights on helping YouTube find your content in 2026.

Here’s a glimpse of how it went ⬇️

If you’d like us to audit your YouTube channel and optimize your content strategy, drop us a message — we’d be happy to help!

24/09/2025

🚨 Last Call for Registration! 🚨

Tomorrow, September 25, kicks off NAM Summit 2025 — the second annual conference bringing together Ukrainian media, business, civil society, and donor organizations.

This year’s theme: “Global Changes — Local Voices!” 🌍✨

We’re excited to join the program with a talk:
“Does the Algorithm Know Better? How to Help YouTube Find Your Content in 2026”
🎤 Speaker: Olga Odarchenko, Co-founder of SEOforMedia.

Don’t miss the chance to connect, learn, and shape the future of media together.

📌 Explore the full agenda:
👉 Day 1 — https://summit.nam.org.ua/blank/den-1-2025

👉 Day 2 — https://summit.nam.org.ua/blank/den-2-2025

19/09/2025

🔍 What Happened in Google Search

Google removed the &num=100 parameter, which allowed SEO tools and rank trackers to fetch the top 100 search results in a single request.

As a result, you may now see unusual patterns in Google Search Console:
✔️a drop in impressions on desktop,
✔️alongside an improvement in average position.

Previously, some impressions were generated by bots loading pages with 100 results at once.

Now, these “artificial” impressions are disappearing.

The impact might not be visible immediately due to data processing delays in Search Console.

📢What You Should Do Right Now

1. Export all keywords from Google Search Console for the past 16 months.
▪️Some of these queries will soon no longer be visible.
▪️This is unique data you won’t find in Ahrefs or Serpstat and can be very valuable for planning your content strategy.

2. Review your metrics after September 10
▪️Identify what your new “normal” looks like.
▪️Compare desktop and mobile data separately.

3. Focus on content quality
Well-structured, regularly updated content will help maintain traffic, even as metrics shift.

It’s still too early to draw final conclusions — the data is still updating.

But now is the time to preserve your historical keyword data and closely monitor trends so you don’t lose valuable insights for your strategy.

16/07/2025

Pro Tip: How Media Can Get Recommended by ChatGPT, Perplexity, and Google AI Overviews

To increase your chances of showing up in AI-generated responses, you need to make your content visible to neural networks at the right moment. One way to do this is by adding a “Share with AI” button to your content.

What is it and how does it work?
It’s just like a regular “Share” button — similar to Facebook or Telegram. But instead of sharing to social media, it opens a chatbot (like ChatGPT) with a pre-filled request such as: “Summarize this article.”

As a result:

⚡️ The reader gets a quick summary of the content;
⚡️ Your website’s link is included in the AI query;
⚡️ The chances increase that your content will be referenced or cited in an AI-generated answer.

Why this matters for media:
AI models learn from the prompts and examples users give them.

The more often your URLs are used in interaction with AI, the higher the chance your content will be included in future responses.

It builds a thematic association between your website and specific topics — which is especially important for niche and regional media trying to stay visible.

How to implement it
The simple version — ask your technical team to add a button that opens a chatbot with your article link.
In reality, it’s just a regular link that preloads a query like:

👉 “Explain this article in simple terms” or “Generate a short summary.”

If your site runs on WordPress — there are free plugins available on GitHub that add this functionality without any coding.

Is there any guarantee it will work?
Not yet. But this approach will definitely:

⚡️ Increase user engagement;
⚡️ Leave a trace of your domain in chatbot histories;
⚡️ Improve your chances of being included in AI-generated content.

While everyone is fighting for space beneath AI Overviews, media should act strategically — by training AI to see your content as a reliable and useful source.

02/07/2025

🚀 Google no longer just finds answers—it now generates them with AI.

In 2024, AI Overviews started to unsettle American media managers, and by May 2025, they spread to Ukraine as well. Media outlets are already noticing signs of declining organic traffic, and these are just the early warnings. In the near future, the numbers are unlikely to improve, but we have both explanations and solutions.

So, what do the data say about AI Overviews after a year of existence, and what numbers should Ukrainian media expect in their analytics? How can they avoid losing readers in 2026, and what should be the next steps for publishers?

Dive into this timely analysis and learn what’s next for media in the AI era.

👉 Read more here:

Що кажуть дані про AI Overviews за рік існування і яких цифр слід очікувати українським медіа? Як не втратити читачів у 2026-му? Пояснює агенція та ГО SEOforMedia.

20/06/2025

Our team at SEOforMedia has completed a new research study on the performance of different language versions on Ukrainian media websites, and here are some key takeaways.

📊 Highlights from the findings:
▪️ For the first time, Ukrainian has surpassed Russian in terms of clicks and impressions on Google. Russian is still responsible for nearly half of the traffic, but it continues to decline.
▪️ The English-language version accounts for just a few percent of traffic, small, but slowly growing.
▪️ Overall, organic traffic is down across the board: even with the rise of Ukrainian, Google is showing media content less frequently in search results.

There’s much more data and insights in the full report, published by Детектор медіа:

Контент якою мовою отримує найбільше читачів із гуглу в 2025 році в Україні, скільки трафіку приносить англійська версія медіа та чи має сенс її утримувати.

07/05/2025

At SEOforMedia, we're working on a comprehensive case study and guideline on how language strategy impacts traffic and search performance for Ukrainian media.

As part of this work, we shared some of our key findings exclusively with Медіамейкер — based on analysis of 25 media outlets.

📊 In the article, you'll find:

– how the share of clicks and impressions has shifted between Ukrainian and Russian-language content,

– where there’s still demand for Russian versions,

– what risks a sudden language switch may bring,

– and why the proper technical setup of language versions is critically important.

📰 Read the full article with commentary from our SEO specialist on MediaMaker:

👉

«Медіамейкер» зібрав думки медійників, коментарі фахівців щодо юридичного й технічного аспектів і висновки досліджень ставлення до російської мови на сайтах укр....