26/07/2017
2. MEASURE AND TRACK YOUR ADVERTISING.
Many small businesses simply have no idea whether their advertising is actually working.
Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working & what isn't. This doesn't mean that you won't need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.
If you're advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what's working, then that effort is worth the hassle. Stop making guesses.