05/06/2025
The number of global Internet users and usage time have shown an accelerated growth trend in the past few years, and the pe*******on rate of short videos in the global market has increased significantly. According to data from the authoritative statistics company Statista, in 2022, picture and video applications accounted for 25% of the global mobile Internet usage time, second only to social applications. User-generated video content has become the main content form of mainstream social media around the world. According to the "2020 Global Mobile Internet Market Report" released by mobile Internet company APUS, with the joint promotion of device popularization and the new crown epidemic, global mobile Internet users spent 4.2 hours on it. In 2020, the global video APP download volume was 10.78 billion, an increase of 4.27% compared with 2019, and these increases were mainly contributed by short videos. Mobile data analysis provider data,ai revealed in its "2023 Mobile Market Report" that short video applications have attracted the main attention of users and promoted the development of the creator economy. The report shows that global users of these applications watch user-generated content for 3.1 billion hours a day, a year-on-year increase of 22%; spending is US$5.6 billion, a year-on-year increase of 55%.