Back Forty Social

Back Forty Social This is where real brands get built. ABI, TX · Nash, TN
Saddle up👇🏼
(1)

08/26/2026

Just wrapped session one with a client's sales team.

We took over their brand and we run their ads, so the leads start coming in steady with intent behind the content. This is the other half of the same job, I'm in there one morning a week for a month, teaching every rep on that floor to build their own name.

What to post, what ratio to post it in, how to batch two weeks of content in one afternoon, and which four numbers to check every Friday.

This clip is what I told them before anything else: their game is volume, and volume takes a month or two before it does anything. Which is why most people quit at week three.

Brand, leads, and the team.

Comment SYSTEM and I'll show you how we do this!

08/23/2026

$3 in. $2,400 out.

That's an 800x return on one lead.

I've run ads in Miami, Atlanta, Charleston. Same platform, same targeting, same setup and leads cost ten to fifteen times what they cost here. The only difference is how many businesses are bidding against you.

In Abilene, almost nobody is.

That's not a permanent condition. It's a window. Small markets stay cheap right up until everybody figures it out, and then they aren't cheap anymore.

Attention in this town is the cheapest thing you can buy right now. In three years the businesses that started today will own it, and everybody else will be paying five times as much to catch up to them.

08/17/2026

Everyone prices the risk of trying.

Nobody prices the risk of waiting.

Say a marketing system adds $5k/mo. You "think about it" for six months.

That hesitation cost you $30,000. You just never got an invoice for it.

The first month isn't supposed to make you money. It's supposed to make you certain.

What does a lead cost me?
Which offer do they actually want?
How many leads to hit my number?

Own those three and growth stops being a hope. It becomes math.

A test that loses money still hands you the formula.
Doing nothing hands you nothing and charges you for it anyway!

Abilene service businesses: we build that system. DM "FORTY."

08/17/2026

We had a blast producing this one, this is how you show a property! Contact for more info about this listing before its gone!

08/15/2026

Abilene isn’t a small town anymore. It’s just early.

Data centers bring workers. Workers bring restaurants, gyms, med spas, chiros, contractors. That wave is already loading.

Here’s what most local owners miss: attention compounds like money does. The account you start today isn’t worth much today. It’s worth a fortune in 24 months when there are 3x more businesses fighting for the same eyeballs and you’ve got a two-year head start they can’t buy back.

You can’t buy time. You can only start earlier than the other guy.

Right now, almost nobody in this town is running consistent content + real ads. That gap closes. It always closes.

Get in before it does.

08/04/2026

Some of the best businesses in town are the ones too busy doing great work to talk about themselves.

Walker Chiropractic is exactly that. One of the best chiropractors in Abilene the kind patients quietly rave about, and he'd never be caught bragging about it.

So we did it for him. We put what makes him so good on camera, the way it deserves to be seen.

That's our favorite thing to do: help the humble, hardworking businesses around here finally get the spotlight they've earned.

👇 Tag a local business you love that more people should know about!

07/31/2026

If your category's still open, comment ABILENE or tap the link to grab your free breakdown. 🤠

Most local businesses post from their phone in the parking lot. 📱Then wonder why nobody takes them seriously.Here's the ...
07/30/2026

Most local businesses post from their phone in the parking lot. 📱

Then wonder why nobody takes them seriously.

Here's the truth: people judge your business by how it looks before they ever judge what you sell.

This is a client who understood that. Invested in showing up like the authority she already is.

Production isn't vanity. It's positioning. And positioning is what lets you charge more.

Want content that makes people trust you before you say a word? DM "STORY."

07/01/2026

Nothing means more than a client trusting us with their business, and being honest about the journey.

When we started, the ad spend was high and the results weren't.

30 days later: a clear strategy, wasted spend cut, and real paying clients rolling through the door.

We don't tell our clients what they want to hear. We tell them what they need to hear, because that's what actually grows a business.

Grateful to be in your corner. 🤝

Tired of guessing with your marketing?

Let's talk → DM "GROWTH."

06/24/2026

We turned an idea into a finished, client-ready Reel in ONE afternoon. ⚡
No week-long timelines. No 6 rounds of revisions. No agency runaround.
10 minutes to plan it.

Jumped in the car.
Filmed it.
Edited it.

Done same day.

Most companies are still scheduling the kickoff call. We already shipped.
Here's the truth: in real estate, the deal goes to whoever shows up first.

Slow content = missed buyers = money left on the table. Fast, sharp content puts your project in front of people while they're actually ready to act.

That's what we do at Back Forty. We move at the speed of the opportunity!

👇 Want content like this for YOUR project?

DM us the word "FORTY" and we'll show you exactly what we'd build for you.

Address

Abilene, TX
79602

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm
Sunday 8am - 5pm

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