03/06/2026
Oh, if these boots could talk...
I was gifted these Xtra-Tuffs at 18 — the old school, made-in-America kind — from a scrappy Alaskan fisherman. A few sizes too big, but through thick and thin, I've always kept them. I've had them for more than half my life, even when storage was tight in my tiny first truck camper. Not because they're fancy (they DO actually kind of smell eek!), but because of the miles they carry:
☼ A life with that old man before they found me
☼ The Alaskan cannery where our story started
☼ Adventures across the country... North to South, East to West... more times than I can count
ChatGPT recently told me I'm a better storyteller than a teacher. Honestly? I agree.
Every time I try to "teach" on social media, it falls flat. No spark, no play, no depth. Teaching feels like force or performance. But the moment I return to my natural state as a STORYTELLER, I find the passion and flow in my own words again... because storytelling is the antidote to the monotony drowning us online these days. And no one can tell your story like you can.
This is exactly how magnetic marketing works too. We're human. We remember emotional arcs. We buy from people we feel genuinely connected to. When I stopped hiding online, it brought me the most aligned clients I've ever had... people I'm proud to now call friends. We share values. We get each other. AND, it's actually fun.
I think all marketing should feel this way. More YOU, and less... marketing. Because what YOU bring to the table is singular, and honestly, marketing is kinda lame. It really is that simple.
If your brand feels more like a performance than a presence, that's your sign. Comment STORY BRANDING below and take my two minute free Spirit Brand Quiz. It'll reveal the archetype behind your natural voice and give you a path to market in a way that actually accentuates YOU.
