Aledo Digital Marketing

01/31/2017

07/07/2016

In many cases, half-heartedly promoting your business on social media could hurt it more than it helps it.

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.

07/06/2016

Thinking of starting a "subscription box service", such as BirchBox or BarkBox? You might want to think twice about that.

One of the hottest trends in online retail in the past several years has been subscription commerce.

07/01/2016

Search engines are the new Yellow Pages. You could be the best lawyer/dentist/plumber/chiropractor/[insert job title here], etc.; but if people don't know who you are and can't find you, then it doesn't matter.

06/30/2016

A great product or service isn't enough to grow your business revenue from average to remarkable. The difference between remarkable businesses and struggling ones is marketing.

06/29/2016

What fantastic news! The great thing about social media is that it [should] give a preference to those who share the most interesting and engaging stories online--versus a preference given to those advertisers who simply "pay more to be seen more" (which is no different than old-school traditional media advertising).

This is just another great reason why your business shouldn't rely on paid advertising!

News content posted by publishers will show up less prominently, resulting in less traffic to companies that have come to rely on Facebook audiences.

06/29/2016

If you've heard the buzz and know you need to be promoting your business online but aren't sure where to start, then DOWNLOAD our FREE E-Guide: "How to Run a Digital Marketing Campaign" below!

If you know you need to get started promoting your business online but don't know where to start, this e-checklist will help! Download it now to learn everything you need to being doing to promote your business in 2016!

06/28/2016

Does your business get a lot of social media attention, but you rarely see that attention turn into paying customers? This is because social media is just a very SMALL piece of the puzzle. You MUST have a solid STRATEGY intertwined among several other tools. To learn more about the tools and strategies you need to promote a business in 2016, download our FREE E-Checklist below!

If you know you need to get started promoting your business online but don't know where to start, this e-checklist will help! Download it now to learn everything you need to being doing to promote your business in 2016!

06/28/2016

STRATEGY VS TACTIC: Facebook is a tactic. Instagram is a tactic. A website/blog is a tactic. Marketing is the strategy that uses your tactics efficiently and effectively. A tactic without a strategy leads to wasted money and your head stuck in the sand (or a box) when it comes to attracting the right customers who want to buy from you.

06/27/2016

Beacons are going to be BIG for brick-and-mortar businesses.

Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries.

06/25/2016

Have you been searching for ways to grow your business, but aren't having any luck? We can do some pretty nifty things for your business.

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06/22/2016

Nothing has a bigger impact on your business revenue than an investment in marketing--not even offering a superior product or service. A solid marketing plan has always been what separates struggling businesses from successful ones--and these days it all happens online. Download our FREE E-Guide to learn more!

No other business activity can have such a big impact on your bottom line than digital marketing. This E-Guide will help you to understand why the most successful businesses don't just sell great products, but they sell great marketing.