Cyber Citrus Creative

Cyber Citrus Creative We deliver bold creative backed by strategy.

A Strategic Partner for Your Creative Content.📍Based in the Lehigh Valley serving clients nationwide. đŸŽ„ Helping brands and local businesses stand out with scroll-stopping video.

05/21/2026

You don’t get to choose whether people research your business. You only choose what they learn.

05/18/2026

Join me as I start to document my life at the worst possible time

05/07/2026

The difference between a videographer and a video marketer isn’t the camera, it’s the thinking behind it đŸ€”

04/29/2026

It’s important to consider where your video will live before you start filming. Vertical - best for social and phone screens. Horizontal - best for web pages, long form, tv, etc. First one to comment “open gate” gets a gold star ⭐

04/28/2026

So many Lehigh Valley businesses are sleeping on this:

There’s a huge gap right now between businesses that exist online and ones that actually connect. Because most people will scroll past generic posts but will stop for a real person who knows what they’re talking about. That gap is your opportunity.

So before you post that graphic to your local Facebook group for the third time, consider how you could make a connection with video instead.

DM me “VALLEY” if you want help turning your same-old content into something stronger đŸ’Ș

04/14/2026

Can any other video editors relate?

04/08/2026

Good video is one thing. Being someone clients enjoy working with is the goal 🙌

Thanks for the feedback, Savanna!

04/07/2026

Avoid these common mistakes if you want to make better videos for your business:

1. Relying solely on AI, especially if you’re not putting in the effort to make it look good. It can be a useful tool, but if you’re spamming ai content I don’t think it will help build your reputation. You’d be better off making a video that’s authentic to you and your business.

2. Not showing up on camera. You built your business, you should be proud to show up for it online. Is it uncomfortable to get on camera at first? Sure. But it’s worth it. Showing your personality gives your audience something to connect to on a deeper level. Authenticity is an asset.

3. Posting random videos. I get it, you’re busy. You post whenever you have time or an idea. But now your content is a mix of random sales and a few goofy trends. It’s fine to make trendy videos with your own spin and even sales pitches. But your videos should create a strategic ecosystem designed to connect with your audience at different stages of their journey.

04/06/2026

Choose your fighter 🎼

Most businesses don’t just need more video, they need more direction. Video marketing aligns messaging, audience and intention to create results. More strategic planning, less “we’ll fix it in post.”

04/02/2026

I randomly started looking into dog p**p scooping businesses in the Lehigh Valley and you guys are sitting on an easy marketing win right now.

I think I found an angle that would outperform 90% of what I’ve seen Lehigh Valley dog cleanup services posting, because it’s built around a hook that speaks to dog owners and would bring attention to this emerging niche. The best part, I haven’t been able to find anyone using it.

It won’t make sense for every business,
but for the right one, this could be a great way to stand out.

If you run one of these businesses in the Lehigh Valley and are serious about video marketing, DM me “scoop” so we can see if it would make sense for you.

04/01/2026

The holy grail of the hardware store and your garage. Introducing: The Bucket đŸȘŁ

Here’s how we took a $5 bucket and marketed it like a luxury product

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Allentown, PA

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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