Click Medias Inc

Click Medias Inc Click Medias, Inc. is a Digital Marketing Firm.

Your virtual showroom, lobby, or retail office must have a “WOW” factor to reduce the bounce rate, but more important, Drive Quality Leads.

Factors That Affect On-Page and Off-Page SEOSearch engine optimization (SEO) is a great addition to any online marketing...
10/12/2021

Factors That Affect On-Page and Off-Page SEO

Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information you offer is at the top of their search results.

This is what SEO is all about. Let’s look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.

On-Page SEO

1. Add a title tag. You will need this on every page of your website, as this will show the search engines and your visitors what the page is about. It should be 70 words or less and include the keyword or key phrase that you want to rank for.

3. Create sub-headings. These make your content easier to read, plus helps improve your search engine rankings. You can use them to add additional keywords and key phrases to your content. This shows the search engines that you believe to be important to your content.

3. Create sub-headings. These make your content easier to read, plus helps improve your search engine rankings. You can use them to add additional keywords and key phrases into your content. This shows the search engines that you believe them to be important to your content.

4. Build internal links. This technique can be powerful and may be strong enough to rank individual pages without any external (off-page) SEO. Just put a link in your smaller articles to a longer, more authoritative piece of content. This helps the longer content to rank higher.

5. Use image name and ALT tags. Give each image on your website a name that includes your chosen keyword. When indexing the page, the search engines may rank these images when people search for that particular keyword.

6. Avoid over-optimizing. When creating the content for your website, it’s important not to over-optimize the content. This means that it will benefit you to sparingly use the main keyword while including related keywords and phrases. You may be able to rank highly for these other keywords as well.

7. Make your website mobile-friendly. These days, most searches and social media traffic will come from mobile devices. So, it’s important that your website works properly on mobile. If your website isn’t mobile-friendly, this will impact your user experience, and therefore your ranking signals, negatively.

Off-Page SEO

1. You must build trust. Trust has become an important ranking factor. It shows the search engines that what you say is accurate and that visitors can trust your content. To develop trust, build high-quality backlinks from other trusted sources, and ensure that your content is high quality and accurate.

2. Build backlinks. Most SEO experts gain backlinks by building relationships with other websites. It’s crucial to avoid spamming your links or building them too quickly. This could result in your website becoming de-indexed, which is essentially being banned from the search engines.

3. Get social signals. According to some SEO experts, getting likes and shares from social media may have an impact on your search engine rankings. So, it makes sense to create the most valuable content you can and share it with your own social media accounts, where others can like and share it too.

Now that you know what on-page and off-page factors affect your SEO efforts, you can make any necessary changes to your website, leading to a boost in rankings and sales. Just remember that SEO takes time to work. It won’t happen overnight and may take many months for you to see the fruits of your labor. However, this effort will be worth it once you’re continuously getting targeted traffic from the search engines, with the sales that come with it!

Learn more at https://www.clickmedias.com

Click Medias Team

10/02/2021

POSITION AVAILABLE IMMEDIATELY

Our SEO Analysts provide thorough research, insights, and reporting that help our company shape each client's content strategy. The analyst will conduct research to identify underperforming content areas, top optimization opportunities, and evangelize their findings to help organize diverse clientele to make informed decisions that drive traffic and conversion that improve overall program performance.

The analyst will work across multiple marketing, creative, and dev teams, so planning and ex*****on in a fast-paced environment are critical.

As an analyst you will:
• Provide holistic, digestible content performance data as well as categorical analysis (e.g., guide, video, content blocks, and the like) to help inform yearly roadmaps as well as day-to-day content strategies.
• Assess the impact of major content initiatives and technological developments on ROI (e.g., content migration, content gap analysis, voice search, etc.)
• Identify reporting gaps and work with partners to close the gaps
• Work with SEO Content Manager & Director to implement improvements in content measurement and develop forecasting models
• Partner with business intelligence and category experience to ensure core content initiatives are coded & tracked properly to provide needed data for measurement
• Partner with cross-functional teams to share & incorporate learnings into company-wide SOPs and best practices.
• Own daily monitoring of analytics, weekly/monthly dashboard creation, and delivery of ad-hoc reporting

MAJOR TASKS, RESPONSIBILITIES, AND KEY ACCOUNTABILITIES
• 25% - Monitors campaign performance and executes daily operations
• 20% - Writes and edits on-page and off-page content in bulk
• 35% - Researches and analyzed trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
• 20% - Manages technical projects via Excel

NATURE AND SCOPE
This position reports to the Search Account Manager
This position has 0 Direct Reports

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant condition would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.

MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Additional Minimum Qualifications:
• Intermediate capabilities with Microsoft Excel required
• Strong editorial skills: a keen eye for grammar, spelling, syntax, and basic knowledge of AP Style
• A steadfast passion for SEO and internet marketing

Education Required:
The knowledge, skills, and abilities are typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 2 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Preferred Qualifications:
• Knowledge of current and developing SEO trends and best practices
• A basic understanding of HTML/CSS
• Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement & reporting
• E-commerce knowledge and experience a plus

Knowledge, Skills, Abilities, and Competencies:
• Excellent written and oral communication skills
• Strong interpersonal skills; ability to work well with others
• Experience using SEO and business-related tools including, but not limited to: Omniture/Adobe SiteCatalyst, Google Search Console &
• AdWords, Smartsheet, and other keyword reporting tools.
• Prior analytics and data analysis exposure is a plus
• Multi-channel marketing and/or e-commerce experience is a plus.

SEO or PPC - Which Is Better?To grow your business online, you may be wondering whether you should invest your time and ...
10/02/2021

SEO or PPC - Which Is Better?

To grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).

At Click Medias, we believe both have their positives and negatives, but is one better than the other?

Let’s look at both.

Is SEO Better?

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible.

A massive part of this process is figuring out what the search engines want and optimizing your web pages accordingly.

Pros of SEO:

1. Organic traffic has staying power. Once you’re able to get your website to rank highly in the search engines, chances are good that you’ll generate consistent traffic.

2. SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you’ve attained high rankings in the search engines.

Negatives of SEO:

1. SEO takes time. It can take many months for your hard work to show any rewards. If you don’t have the time to wait for your website and content to rank, SEO may not be the best option.

2. You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better?

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC:

1. Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours using an effective PPC campaign.

2. You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option.

3. You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to conclude the success of an SEO technique.

Negatives of PPC:

1. It can be expensive. If you are in a competitive niche, PPC can be expensive, and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t.

2. Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You?

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.

Both are legitimate sources of traffic.

If you want quicker results, then PPC will be the better option because SEO will take time to work.

SEO will be the better option for those with a smaller budget, as paid ads can be expensive, especially if you don’t have experience with them.

You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the traffic you can get to your website!

To learn more about both SEO and PPC, please visit our website at https://www.clickmedias.com.

Let's grow your business together.
Click Medias Team

Factors That Affect On-Page and Off-Page SEOSearch engine optimization (SEO) is a great addition to any online marketing...
03/16/2021

Factors That Affect On-Page and Off-Page SEO

Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information you offer is at the top of their search results. This
is what SEO is all about. Let’s look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.

On-Page SEO

1. Add a title tag. You will need this on every page of your website, as this will show the search engines and your visitors what the page is about. It should be 70 words or less and include the keyword or key phrase that you want to rank for.

2. Write a meta description. This is not always needed and is often ignored by the search engines. However, you can use it to explain in more detail what the webpage is about. Include the keyword or phrase within this description too.

3. Create sub-headings. These make your content easier to read, plus helps improve your search engine rankings. You can use them to add additional keywords and key phrases into your content. This shows the search engines that you believe them to be important to your content.

14. Build internal links. This technique can be powerful and may be strong enough to rank individual pages without any external (off-page) SEO. Just put a link in your smaller articles to a longer, more authoritative piece of content. This helps the longer content to rank higher.

5. Use image name and ALT tags. Give each image on your website a name that includes your chosen keyword. When indexing the page, the search engines may rank these images when people search for that particular keyword.

6. Avoid over-optimizing. When creating the content for your website, it’s important not to over-optimize the content. This means that it will benefit you to sparingly use the main keyword while including related keywords and phrases. You may be able to rank highly for these other keywords as well.

7. Make your website mobile-friendly. These days, most searches and social media traffic will come from mobile devices. So, it’s important that your website works properly on mobile. If your website isn’t mobile-friendly, this will impact your user experience, and therefore your ranking signals, negatively.

Off-Page SEO
1. You must build trust. Trust has become an important ranking factor. It shows the search engines that what you say is accurate and that visitors can trust your content. To develop trust, build high-quality backlinks from other trusted sources and ensure that your content is high quality and accurate.

2. Build backlinks. Most SEO experts gain backlinks by building relationships with other websites. It’s crucial to avoid spamming your links or building them too quickly. This could result in your website becoming de-indexed, which is essentially being banned from the search engines.

3. Get social signals. According to some SEO experts, getting likes and shares from social media may have an impact on your search engine rankings. So, it makes sense to create the most valuable content you can and share it with your own social media accounts, where others can like and share it too.

Now that you know what on-page and off-page factors affect your SEO efforts, you can make any necessary changes to your website, leading to a boost in rankings and sales. Just remember that SEO takes time to work. It won’t happen overnight and may take many months for you to see the fruits of your labor. However, this effort will be worth it once you’re continuously getting targeted traffic from the search engines, with the sales that come with it!

Click Medias Team

8 REASONS WHY SEO HELPS YOUR BUSINESS.Smart business owners know how important search engine optimization (SEO) is for t...
03/14/2021

8 REASONS WHY SEO HELPS YOUR BUSINESS.

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. SEO, when done effectively, will help to increase a website’s visibility on the search engines. This means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website. In fact, smart SEO can help your business in many ways!

Consider these benefits of SEO:

1. You will see an increase in traffic. As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales too.

2. It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not. When you rank highly, your prospects perceive your business more
favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO can lead to long-lasting results. Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).

4. You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.

5. Your website will become more user-friendly. A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too. Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly. By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7. Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on. These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

8. SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques. SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, sales, and profits.
Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.

Click Medias Team

Address

Alpharetta, GA
30022

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+18552304000

Website

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