02/18/2026
Meet the Carbon Crew: Jason Rivera đ
Say hello to one of our fearless leaders, Jason Rivera, a driving force behind Carbonâs strategy and a master of turning data into realâworld momentum.
Why Jason?
Because for more than 25 years, heâs been deep in the world of consumer research and analytics, digging into customer behaviors, decoding patterns, and surfacing the insights that help brands confidently chart the right path forward. Whether heâs sifting through campaign results or uncovering what truly motivates audiences, Jason brings clarity where many organizations feel stuck.
A few things that fuel him:
đ´ A love for the tropics
đ A passion for cars and building
đď¸ Any free moment spent at the beach or under the hood
đž Life at home with his wife, 8âyearâold son, and three cats
His take on todayâs challenges:
âMany brands lack the confidence to make big decisions because they donât have data showing them the clear answer.â
And why Carbon is built differently:
âWeâre a nimble crew that can tackle a wide array of business growth challenges.â
Stay tuned as we spotlight more of the people behind Carbon, the thinkers, builders, and boundaryâpushers helping brands move with intention and impact.
