09/18/2026
The numbers in the Signal Report become a lot more interesting when you stop looking at them individually and start looking at what they’re telling us about the patient journey.
We saw educational content reaching tens of thousands of people, while a provider introduction with a much smaller audience drove 930 clicks. We heard from practices that knowing what’s actually working remains one of their biggest marketing challenges, while only 32% are using a CRM or dedicated system to track lead sources. And as that measurement gap continues, the places where people are discovering and researching care are only expanding with AI becoming another part of the search process.
For us, that’s where some of the most important takeaways are. There isn’t one channel, metric, or piece of content that tells you whether your marketing is working. You have to understand how people are finding you, what’s building enough trust for them to take action, and what happens after that action if you want a clearer picture of what’s actually contributing to growth.
We pulled out five findings that help tell that bigger story. Swipe through for the data, then download the full report to dig deeper.
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