Beacon Media + Marketing

Beacon Media + Marketing We are a data-driven digital marketing agency with personable expertise in the healthcare industry. Thus BEACON publishing + design llc was born.

For us at Beacon, it is all about the people and the relationships we have built with our clients and vendors over the years. Our founder, Adrienne Wilkerson, first started our company because she saw a need for quality design and unparalleled customer service. She wanted to create a design team that focused on the goals of the client and needs of the audience, a strategic partnership between clie

nt and designer. In 2012 things changed for the better. Jennifer Christensen and Adrienne Wilkerson met through mutual clients and discovered just how dynamic they could be as a team. Through this partnership, Beacon is now a full service advertising and PR company with a fantastic suite of services to offer.

06/04/2026

A lot of businesses are using AI to chase unpaid invoices.

But what if chasing invoices isn't the real problem?

In our latest episode of The Beacon Way Podcast, Julia Delin, co-founder of Cheque, shares a different perspective on cash flow, collections, and why many businesses are treating the symptom instead of addressing the cause.

Sometimes the biggest breakthroughs come from questioning the process everyone else accepts as normal.

Full episode is out now - tune in here: https://www.youtube.com/watch?v=0py0SehCYb0

A lot of practice owners evaluate their website based on whether it looks good.The better question is whether it makes p...
06/04/2026

A lot of practice owners evaluate their website based on whether it looks good.

The better question is whether it makes people feel comfortable enough to reach out.

When someone lands on a behavioral health website, they're often looking for reassurance. They want to know who they'll be working with, what the experience will be like, and whether your practice feels like the right fit.

That's why things like clinician bios, authentic imagery, clear service descriptions, testimonials, and intuitive navigation matter so much.

And in behavioral health, trust is often established long before the first phone call.

Swipe through to see some of the biggest factors that influence whether someone stays, explores, and ultimately reaches out.

Learn more on our blog: https://www.beaconmm.com/are-ai-designed-websites-hurting-trust-in-behavioral-health-care/

05/28/2026

A lot of businesses are harder to scale — and harder to sell — for one simple reason:

The foundation was never built properly in the first place.

In this clip from our latest episode of The Beacon Way Podcast, Mike Bosma talks about one of the biggest mistakes founders make early on which is treating accounting like an afterthought.

Eventually, running your business based on “how much cash is in the bank account” catches up with you.

Really good conversation around growth, financial visibility, scalability, and building a business that can actually operate like a business.

Full episode is out now - https://www.youtube.com/watch?v=wUSM7fBeiQc

A lot of behavioral health websites focus so heavily on information that they forget about emotional experience.But for ...
05/28/2026

A lot of behavioral health websites focus so heavily on information that they forget about emotional experience.

But for someone searching for care, the way your website feels matters just as much as the information on it.

Cluttered layouts, confusing navigation, overwhelming messaging, too many calls-to-action, slow load times...all of those things create friction for people who may already be anxious, emotionally exhausted, or unsure about reaching out in the first place.

Good behavioral health web design creates clarity. It helps people feel grounded, comfortable, and confident enough to take the next step.

We broke down some of the biggest design mistakes we see practices making and what helps create a better experience for potential clients.

Swipe through for more or check out our latest blog to go deeper: https://www.beaconmm.com/do-design-elements-matter-on-an-emotional-level-for-behavioral-health-websites/

05/21/2026

A lot of businesses are using AI to cut their marketing investment.

The smarter ones are using AI to expand what their marketing can actually produce.

That difference is going to separate the businesses that grow over the next few years from the ones that quietly fall behind.

We talk about this in our latest episode of The Beacon Way Podcast: https://www.youtube.com/watch?v=OtVRmUvy2oo

A lot of people are framing AI as “agencies vs AI,” but that’s not really the conversation anymore.AI can already handle...
05/20/2026

A lot of people are framing AI as “agencies vs AI,” but that’s not really the conversation anymore.

AI can already handle a large portion of marketing production work. The bigger question is what actually matters now that ex*****on is getting faster and easier.

That’s what our CEO is unpacking on tomorrow’s episode of The Beacon Way podcast, especially through the lens of behavioral health marketing, where strategy, judgment, compliance, and brand direction still matter more than ever.

Stay tuned!

Pam has a way of bringing both structure and calm to the day-to-day, and anyone who’s worked with her knows how much car...
05/15/2026

Pam has a way of bringing both structure and calm to the day-to-day, and anyone who’s worked with her knows how much care and attention she puts into what she does. From helping streamline processes to making sure the details never fall through the cracks, she’s become such an important part of our team.

Pam, we’re so grateful for everything you’ve brought to Beacon over the last two years and we’re excited for what’s ahead.

Happy workiversary! 🧡🎉

AI is becoming a bigger part of the creative process, and for a lot of teams, it’s already changing how work gets done d...
05/15/2026

AI is becoming a bigger part of the creative process, and for a lot of teams, it’s already changing how work gets done day to day.

It can speed up workflows, help generate ideas faster, and support everything from branding to marketing content. But even with how advanced these tools have become, strong branding still requires human insight, strategy, and creativity behind it.

The real conversation isn’t whether AI should be used. It’s how to use it in a way that still feels intentional, original, and aligned with your brand.

We broke this down more in our latest blog, including where AI works well, where it starts to fall short, and why the best creative work is still human-led at its core. Check it out 👇
https://www.beaconmm.com/should-ai-be-used-for-initial-ideation-final-design-or-both/

05/08/2026

If your entire strategy is just trying to be “better” than everyone else, you’re probably blending in more than standing out.

In this episode of The Beacon Way Podcast, Alex Smith breaks down why optimization alone is not a strategy — and how businesses unintentionally commoditize themselves by competing the same way as everyone else.

🎙️ Full episode out now on our YouTube channel: https://www.youtube.com/watch?v=81D1KSE-sTU

Just because AI created it doesn’t automatically mean you own it.That’s one of the biggest conversations happening right...
05/07/2026

Just because AI created it doesn’t automatically mean you own it.

That’s one of the biggest conversations happening right now around AI-generated branding and visuals, especially as more businesses start using AI for logos, campaigns, and brand assets.

A lot of these tools are trained on massive datasets pulled from existing artwork, images, and designs across the internet. That creates real questions around originality, ownership, and whether something could unintentionally resemble existing copyrighted work.

There’s also the brand side of it.

When brands rely too heavily on AI without clear direction or oversight, things can start to feel generic, inconsistent, or disconnected from the actual identity they’re trying to build.

AI can absolutely be a powerful creative tool. We use it. But the difference is having strategy, structure, and human decision-making behind what actually goes live.

If you’re using AI-generated visuals for your brand, these are important things to understand.

We dig into this more on our blog: https://www.beaconmm.com/are-there-copyright-or-ethical-concerns-with-ai-generated-brand-visuals/

Address

1029 West 3rd Avenue #650
Anchorage, AK
99501

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+19075636008

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