Gridwork Marketing

23/02/2026

Big congrats to the team at Macaw Plumbing & Tankless!

Just launched their brand-new website a couple of weeks ago, and it's built to do one thing: get them more calls from homeowners who need a plumber they can trust.

Macaw Plumbing serves the Mooresville and China Grove, NC area with top-notch plumbing and tankless water heater services. These guys are the real deal — professional, reliable, and worth every call.

If you're in the area and need a plumber, do yourself a favor and check them out 👇
https://www.macawplumbing.com/

And if your business needs a website that actually works as hard as you do — let's talk. That's what we do at Gridwork Marketing.

11/02/2026

If you want more calls from local customers, start here.

Set up your Google Business Profile. Get it verified. Post to it twice a month. Add photos. Respond to every review.

Most of your competitors in the Asheville area — and probably your town too — haven't done this properly.

That alone, done consistently, puts you ahead of the majority of contractors in your market.

After that? One service page per trade. Consistent contact info everywhere. A few genuine reviews. And one strong article that shows you know your local market inside and out.

Local SEO isn't a mystery. It's a foundation.

Build it right, and it works for you every single day — even when your crew is already booked out.

Save this post if it was helpful, and share it with a contractor friend who needs to hear it.

25/11/2025

Hot take: Most contractors don’t need more ads. They need a website that can actually convert.

Everyone keeps saying paid ads matter more than SEO.
But here’s the truth no one likes to admit:

You can pour five figures into ads…
and still watch homeowners bounce the moment they land on your site.

Because if your local SEO is weak
your website loads slow
your service pages are thin
your Google Business profile is dusty
then every click you paid for turns into a ghost.

Here is what really moves the needle:

🔥 A strong Local SEO foundation
• Your site shows up before your competitors
• Your pages answer the exact questions homeowners Google
• Your GMB is optimized and trustworthy

Only then should you turn on ads.
Otherwise you’re basically paying a premium for traffic that never becomes revenue.

It is like building a house.
You don’t start framing until the foundation is set.
Paid ads are the framing.
Local SEO is the concrete.

So if you are a home service contractor feeling squeezed by competition on Google…
start with the part that compounds.

What part of your Local SEO foundation needs the most work right now?

03/11/2025

We’re excited to share that Gridwork Marketing is officially a proud member of the Asheville Area Chamber of Commerce !

As a local SEO and digital marketing agency, we’re passionate about helping home service contractors and local businesses grow right here in Western North Carolina. Joining the Chamber is another step toward connecting, collaborating, and supporting the people who make Asheville thrive.

If you’re a fellow Chamber member, we’d love to meet you! 👋
Let’s build some unstoppable momentum together.
👉 https://gridworkmarketing.com/digital-strategy-session/

14/03/2023

We just launched a new website for my friend Andrew P. Botti and APB Artistry this past week—and am blown away by his oil paintings! Check them out here, and see what you think:

Over forty years of oil painting has given me a well-developed perspective for creating inspirational images of landscapes, people, and animals - the essence of our lives."

06/10/2022

Content marketing is one of those strategic marketing areas involving all types of tactics. Your blog writing won’t get any traction without at least a basic understanding of organic search optimization. Here are 40 simple SEO content tips for beginners — they’ll get you started in the right direction.

Content marketing is one of those strategic marketing areas involving all types of tactics. Your blog writing won't get any traction without at least a basic

03/10/2022

Here are 40 simple local SEO tips that will help you start attracting organic search visits, and sales, from local clients and customers. Most of these tips don’t need any technical know-how. And, each of them will benefit your marketing strategy in more than one way.

Here are 40 simple local SEO tips that will help you start attracting organic search visits, and sales, from local clients and customers. Most of these tips

24/06/2022

Curious why your website doesn’t get found on Google? Join me at the Andrews Chamber of Commerce to learn simple ways to get your business found online.

We’ve got 2 in-person SEO Workshops designed for business owners who want to find out if white hat SEO strategies can grow their business.

Andrews NC Chamber of Commerce & Welcome Center

For Members:
June 27 — Intro to Local SEO Strategy
July 18 — Intro to Google Search Console

Message me for more info!

07/05/2022

This week's Friday Focus newsletter is out: "10 Things Every SEO Content Brief Needs." And, great content marketing finds from Copyblogger, Sahil, Ahrefs, and others.

Hola I’ve written over 200 blog posts in the past 4 years. And, most of them didn’t get any traction. So, I invested the past 2 years into learning content marketing from the pros like Brian Clark, Brendan Hufford, Sonia Simone and others. I spent my first $7 on Copyblogger’s mini-template: Th...