05/25/2026
Rate management is where Fitz Storage Solutions starts every facility review. Occupancy matters, but rate comes first. Most independent owners we work with are sitting at 85 to 93 percent full when we come in, and that number looks stable until you pull the actual data.
The real NOI problem usually hides in the occupied units. The 10x10 that hasn't had a rate change since 2021. The gap between the website rate and what the tenant actually paid to move in. One full COMPASS pricing audit in the first 30 days finds it, and most owners see their first rate correction by week three before a single marketing dollar moves.
The facility doesn't need more tenants. It needs better numbers on the ones already there.
If you've ever audited your occupied unit rates, what surprised you most about what you found?