Arlington Strategy

09/05/2026

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Arlington Strategy

09/02/2026

We are celebrating a major milestone! Happy anniversary to our Marketing Manager, Antra!

Since joining Arlington Strategy, Antra has been the driving force behind so many of our client successes and strategic breakthroughs. Her dedication, strategic eye, and passion for her clients strengthen the brands she works with.

Thank you, Antra, for everything you bring to the table (and for always being up for any of our internal social media shenanigans!). We love having you on the team and can't wait to see what we accomplish together in the year ahead!

09/01/2026

We are excited to announce that our Founder and CEO, Jennifer Mulchandani, is a featured presenter this week for the MOVE Business Chamber x alexandriaecon’s Food and Beverage Readiness Program, supporting Northern Virginia food and beverage entrepreneurs.

This unique program helps Northern Virginia entrepreneurs develop a detailed road map to opening a successful food and beverage business. With decades of experience consulting with entrepreneurs, Jennifer is an expert in helping restaurant and food and beverage brands launch and grow in Arlington, Alexandria, and across Northern Virginia.

Jennifer’s session will focus on local marketing strategies central to launching a business, including brand identity, pre-launch awareness, digital marketing, community engagement, and turning first-time diners into regulars.

08/26/2026

Wishing the happiest birthday to our Marketing Manager, Antra, the one who keeps Arlington Strategy running smoothly! ✨

Thank you for everything you bring to the team, the business, and the Arlington community every day. Here’s to making this year the most successful one yet! 🥂🎉

08/26/2026

Happy from the team (and our unofficial Chief Morale Officers)! Slide through to meet the real talent running operations behind the scenes.

Drop a photo or name of your work-from-home coworker in the comments! 👇

08/13/2026

We are so excited that Arlington Magazine's Best of Arlington Readers Survey has a category we can compete in!

So you know what that means… we need your vote to WIN Best Marketing/Design Firm.

Thanks so much for your support!

08/12/2026

Our Founder & CEO, Jennifer Mulchandani, took the stage earlier today to share her expertise on building an integrated content and lead nurture strategy. As a featured speaker at The LeadTeam Partners’ Summit, her keynote addressed a critical pain point for K-12 school consultants. Recent research suggests 93% of K-12 school consultants depend almost exclusively on word-of-mouth referrals, which often results in significant gaps in their sales pipelines.

Jennifer shared actionable insights on how consultants and firm owners can build predictable lead and nurture strategies that build connections into a reliable, long-term growth pipeline.

Thank you to Chris Pryor and LeadTeam Partners for hosting an impactful day of learning.

07/31/2026

Our CEO & Founder, Jennifer Mulchandani, spoke with Kevin Reynolds at the The Baltimore Banner about the shifting landscape of athletes utilizing channels like LinkedIn to build their personal brands and secure business partnerships.

In the NIL era, high-profile athletes, from college stars to pros, are turning to professional platforms as a status symbol and a direct bridge to corporate opportunities.

Why are NBA draft picks and NFL quarterbacks on your 9-to-5 business app? LinkedIn now has all the social media currency for the stars.

07/29/2026

The latest Netflix trend had everyone talking... so naturally, we made one about brand strategy.

Because while trends come and go, the brands that know how to use them strategically are the ones people actually remember. The key isn't jumping on every trend. It's knowing which ones fit your brand and using them to tell a story.

What's a trend you've enjoyed seeing brands participate in?

07/22/2026

When your team realizes the World Cup is over and there are no more excuses for not working…

Red and yellow cards were only appropriate.