Group Twenty Seven

03/10/2026

I asked who was responsible for driving the strategy to the seven-figure ad account.

The answer? "Our Google rep."

That's not a strategy. That's a problem.

Here's what I learned from three high-spend audits this year.

While there is literally not a wrong or right way to do things, leaning on a rep can often result in achieving unintended results.

02/02/2026

AI-forward campaigns thrive on multi-channel, multi-asset flexibility.

That means your brand isn't just present — it's relevant.

Ready to see how the 4S Framework builds brand trust and drives results?

01/14/2026

When you show up consistently across search, scroll, stream, and shop you're not just advertising. You're building trust that your brand exists, matters, and can solve problems.

That's the foundation of the 4S Framework.

01/06/2026

I recently sat down with Google to talk about lead generation.

The biggest shift I'm seeing? Customer journeys have completely changed. People search, scroll, stream, and shop.

That's why I like the 4S Framework. Here's how it works: