FreshSparks

05/28/2024

Fresh pic for FreshSparks ⚡

📷 Forest Heart Photography

11/28/2023

This is your last chance to save 70% on my Brand Strategy Masterclass.

Click here to join 👉 https://masterclass.freshsparks.com/

Need more help than DIY? I’d be happy to help. Comment below and we can go from there.

11/27/2023

Aaaaahhh!!!

The sold-out stocking stuffer I’ve been stalking is back in stock. (How many ways can I use stock/stalk in a single sentence?)

Ugh. This is no time for jokes! If I don’t snag this toy, I will be the laughingstock of the local Mom Squad™️.

Me: *Quickly clicks link*

Product page: Sold Out. We’ll notify you when it’s available again.

Me: *Looks up at the sky and shakes fist in the air*

Why am I just noticing that the “everything’s on fire” gif looks like a burning Tickle Me Elmo? The OG impossible to get Christmas toy that drove people insane? I see you, parents of toddlers circa 1996.

Anyway…

… I guess it’s time to surrender my parenting license because this is the THIRD time I’ve gotten a back-in-stock alert and tried to get this gift for one of my kiddos with no luck.

Cyber Monday can be a real downer when you can’t get what you want.

I want to spare you this frustration.

If you haven’t taken advantage of my Cyber Monday offer, there’s still time. But, not gonna lie; you’re cutting it kinda close.

The SALE ends today - and it’s over 70% off!

My Building Your Brand Strategy Masterclass is valued at hundreds of dollars, so if you are the quintessential deal-seeker -

Take action now, while it’s LESS than the cost of… basically anything you will ever buy for your business.

Do it before the price goes back up, and YOU’RE the one shaking your fist in the air and screaming profanities into the void.

After this masterclass, you’ll feel inspired and excited to move forward with the right foundation for brand building.

I take the guesswork and overwhelm out of the brand strategy process by showing you how to differentiate from the competition, target the right people, and communicate your unique message.

You'll also have more confidence and a clear plan of action to develop an effective brand strategy for your business to stand out!

If you want to: . . create a solid foundation for long-term business GROWTH . . serve more people with your passion and PURPOSE . . generate more sales from loyal and raving FANS . . ensure that your brand is EXTRAORDINARY

Then -

Click here to enroll now 👉 https://masterclass.freshsparks.com/

If you need me, I’ll be trying to Venmo Santa to see if he can hook me up.

Cheers,
Sonia

11/23/2023

If you’re reading this, it can only mean one thing…

I am an absolute inbox ninja.

Seriously. How many promotional emails have you ruthlessly deleted in the past week? Because, personally? I’ve lost count.

I promised myself that this year, I would only be investing in Black Friday and Cyber Monday deals that will contribute to my growth.

So, here I am, competing for your attention in a sea of Amazon gadgets and gizmos aplenty, with a Black Friday deal of my own.

The Building Your Brand Strategy Masterclass is on sale!

Why not close out the year by planning for a profitable and purposeful 2024?

This masterclass will teach you how to…
• TRANSFORM your business into a beloved brand
• LEVEL UP your brand strategy and marketing game to remain competitive
• STRENGTHEN your company's brand story for business growth

Purchase this workshop today and enjoy a 70% discount ➡ https://masterclass.freshsparks.com/

My offer is only available until Monday, Nov 27th at 8pm ET.

See you in class!

Brand on,
Sonia

P.S. Don’t just take it from me - here’s what Maria said about the training:

"After completing the masterclass, I can tell you that this is the best investment I’ve made in education and upskilling in my entire career—with as little as the cost of dinner. In 2 hours, I received so many insights, tips, and practical exercises that I didn’t even get with my $4,000 marketing course. If you take this class, it will make you think a lot about your brand and the various elements required for a solid, long-lasting Brand Strategy. The format is well-designed, properly structured, and easy to understand and follow. Plus, the workbook is a super tool for your brand journey. Highly recommended!"

Start building a brand, not just a business 👉 https://masterclass.freshsparks.com/

P.P.S. Speaking of sweet deals, for me, Thanksgiving wouldn’t be the same without sweet potatoes.🍠 I don’t follow a formal recipe, but in the spirit of sharing, I want to share my method in case you haven’t tried this perfect sidedish before!

You’ll need 5-6 sweet potatoes, boiled, drained, and then mashed with about ¼ cup of margarine (or butter) and ¼ cup of sugar. Add a pinch of salt, a teaspoon or so of cinnamon, and, if you’re fancy, a squeeze of lemon or orange for brightness. Mix it all up and spoon into a greased casserole dish.

Spread the top with mini marshmallows until you don’t see any more sweet potatoes. Bake at 350 for about 20 minutes… watching that your marshmallows don’t burn. Enjoy!

12/27/2021

Behind every extraordinary, world-class brand is a strong vision that is born from what could be imagined.

If you’re thinking:

“We want to be extraordinary – we need a vision!”

Then you’re in the right place – in this post, I’m covering it all:

- What is a brand vision?
- What happens without a brand vision?
- Vision statement vs. mission statement
- 9 inspiring brand vision examples
- How to write a vision statement (5 steps)

Do you have a brand vision statement? Learn what vision really is, why your business needs it, and how to define your own in this blog post!

10/17/2021

🙋🏻‍♀️Hey Founder friends - before you throw spaghetti at the wall with budget-draining ads…keep doing sales calls that lead nowhere…push out content to chirping crickets…or make team hires that aren’t a good fit…😱

⬇️ Truth is:

The ultimate success of your business is becoming an exceptional BRAND. 💯 Here's why --

Defining who your brand is and why people should care will radically increase your confidence (and your team's) — plus create a desired know, like, and trust factor with your ideal audience.👍🏾

This always results in the ability to 10X your sales and retention – because of the distinct value you provide. 💰

Your strategic brand development is critical to shaping the right perception and presentation with your marketing so that customers are ready to buy – over and over again. ❤️

It’s all about knowing how to STAND OUT in an intentional and meaningful way to create raving fans of your business. ⚡

➡️ Apply for the Stand Out Brand program to build a purpose-driven, performance-focused brand that always attracts and converts the right people (so that you don't have to worry about the competition ever again!)

Get access to an exclusive advanced VIP training where I show you my 3️⃣ part framework for building a winning brand 🏆…all you have to do is fill out a quick form here:
https://freshsparks.com/apply

Build a remarkable purpose-driven brand that easily attracts and converts the right audience — without worrying about the competition again.

10/05/2021

👀 Brand Visibility: Why Your Brand Needs a Multi-Channel Approach to Survive

❓ Did you get affected by yesterday's Facebook/Instagram outage?

Imagine if the livelihood of your business was entrenched in marketing through social media...doing customer service through social media...and reaching people through ads with social media...

- and p**f! -

that rented space disappeared? 💨

How would new people find you - how do you engage with them?

💪 Your brand needs to have a strong multi-channel digital marketing approach.

🔎 This includes your website getting found organically in search results, and then converting subscribers to grow your email list (because you own both those things, and Google never goes down, even when Mercury is in retrograde).

Today I talk about what you need to consider in order to do this!

08/24/2021

👀 Early Bird Pricing ends tonight on my LIVE workshop happening next week for business owners!

Don't know what to focus on first with your brand building?

Start with a strategy.

In my masterclass, I'll show you how to build your brand strategy step-by-step.

❤️ Determine your purpose, promises, and the problem you solve—so that you can lead with your Why.

🎯 Define your target audience so that you can focus on who exactly you are trying to reach.

💪 Research competitors in order to understand how you differentiate from them.

📣 Find your brand voice that resonates the most with your customers or clients.

🔑 Craft clear messaging that defines the value you provide and what you stand for.

And so much more...it's all action, no fluff!

Enroll today: https://masterclass.freshsparks.com

(P.S. If you cannot attend, sign up anyway and you'll receive a full recording of the masterclass to watch later.)

In this training, you’ll learn everything you need to know about how to create a brand strategy for your business and become a hero in your customer’s eyes.

04/17/2021

One of the most popular answers we hear from asking what your biggest challenge is with building a brand...*drum roll*...

WHERE TO START.

Here's the first step:

--> Start with your brand purpose. ❤️

When you have a purpose, you'll be motivated to build a brand with intention- one that attracts more buyers with the same beliefs and values (the best kind of customer).

Defining your brand purpose is one of the foundational elements of an effective, long-term brand strategy.

Click below to find the Why behind what you do!

A purpose-driven brand strategy can help you stand out and connect more with customers. Learn how to define your brand purpose today.

12/10/2019

Are you sure your business stands out?

Do you know who your target audience is, and what motivates them?

Does your story connect with customers to make them take action?

If you answered "No" to even one of these questions, you're missing something.

Something that's stopping you from serving more people and meeting your ambitious goals.

It all comes down to how strong your brand is.

Your brand is your reputation and a feeling that your customer experiences.

But how do you ensure it’s EXTRAORDINARY?

With the right brand strategy.

In my new masterclass, you’ll learn everything you need to know to create an extraordinary brand for your business and become a hero in your customer’s eyes.

Every successful, big-time brand has a powerful spark.

And so do you.

It's what differentiates you from the competition to attract the exact people who connect with your story and become raving fans.

I believe in empowering you to dig deep and identify the why, how, and what of your brand. To uncover the power that is evident in your purpose, promise, and problem-solving.

Ready to make a real impact on the world with YOUR extraordinary spark?

Let me help you create a brand that people love.

Enroll Now: http://bit.ly/2PCwQGW

In this training, you’ll learn everything you need to know about how to create a brand strategy for your business and become a hero in your customer’s eyes.

09/17/2019

Your brand can bring in more business by avoiding these seven major website design issues!

Better user experience can generate leads and sales for your brand. Review the most common web design mistakes to avoid, and how to solve for them.

08/14/2019

How do you measure branding? Focus on these metrics to support your goals for brand growth.

Get on a path to finding ROI for your brand building efforts. Learn what digital marketing metrics matter for tracking success with business growth.

08/08/2019

It’s necessary to make sure your brand's website can be viewed anywhere by your users on any device. Is your website mobile-friendly?

Is your website mobile-friendly yet? Find out why responsive design is important, and recommended by Google as a best practice for users.

07/30/2019

Do you want to build a community of raving fans on social media? Start by setting the right goals for branding and conversions.

Is there a way to effectively measure your social media ROI? Find out how, and use our guidelines to determine your social media goals and objectives for business growth and branding!

07/25/2019

Check out the best practices for nonprofit website design, to increase brand awareness and donations!

Creating the best nonprofit website design can be challenging for new and mature organizations. Find out how to make designing a nonprofit website easy!