Fisher-Creative

Fisher-Creative Unsure about how best to market your business? You’ve come to the right place! You have a desire to solve your customer’s problem.

As a StoryBrand Certified Guide, I’ve helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line. A long-time professional writer and former full-time journalist, I believe in the power of story plus clarity to inform and engage. As a business owner, I appreciate how much time, money and energy you put into your work. Let’s make sure they know exactly how you can help and how they can do business with you.

Is your marketing message costing you money? 💵Most business owners don’t know how to talk about what they do in a way th...
08/27/2026

Is your marketing message costing you money? 💵

Most business owners don’t know how to talk about what they do in a way that closes the sale.

And if your customers don’t understand what problem you solve and how you make their life better, they won’t buy. That’s why so many businesses keep throwing money at marketing with little to no return.

Don’t panic! The good news is you don’t need to sell your customers something new or grow a bigger audience to make more money in 2026.

You just need the right words.

When you can say what you do in 5 simple soundbites, it’s like a magic wand that makes online browsers turn into customers. 🪄

Join me for a free, virtual presentation at 1 p.m. ET on Friday, Aug. 28: Talk About Your Business So Customers Pay Attention.

Unlock the 5 simple soundbites that will transform how you talk about your business.

Register to receive the calendar invite and link:
https://docs.google.com/forms/d/e/1FAIpQLSepS5_3-v9YUgoX9M7cw1WnUS9b9y-8xXS11mjF3-tZ8Y0SYg/viewform?usp=publish-editor

More marketing does not equal more customers. 📌 Spending more money on digital marketing. 📌 Jumping on the latest social...
08/24/2026

More marketing does not equal more customers.

📌 Spending more money on digital marketing.
📌 Jumping on the latest social media trend.
📌 Recording a dozen new videos for YouTube.
📌 Posting four days a week on LinkedIn.

These aren’t bad things, but they don’t necessarily guarantee more clients.

So what does lead to more clients? Focusing on the right marketing. Building the fundamentals. Creating a message that resonates with your audience.

A key reason more marketing won’t lead to more clients lies in your marketing message. You can spend millions on marketing but if people don’t understand exactly what you do and how you help them solve a problem, it’s money wasted.

⭐️ Your marketing message matters. And it matters a lot.

Businesses struggle to create a message that clearly communicates and resonates with their ideal clients and customers. Instead, their messaging is unclear, complicated, and fragmented.

The good news is we can fix your message. Join me for a free, virtual presentation this month: Talk About Your Business So Customers Pay Attention. This presentation is coming up on 1 p.m. ET Friday, Aug. 28

Discover five simple soundbites and how to use them in a messaging campaign that cuts through the noise and moves people to action.

And, it’s free! So invite a colleague, business friend, or entrepreneur who is struggling to clearly communicate what they do in a way that brings in new customers.

Register to receive the calendar invite and link.
https://docs.google.com/forms/d/e/1FAIpQLSepS5_3-v9YUgoX9M7cw1WnUS9b9y-8xXS11mjF3-tZ8Y0SYg/viewform?usp=publish-editor

Remember last November when I completed my first Hyrox USA race in Atlanta? I went with a few friends from my CrossFit g...
08/04/2026

Remember last November when I completed my first Hyrox USA race in Atlanta? I went with a few friends from my CrossFit gym and spent almost 2 hours running, rowing, pushing and pulling a sled, doing burpees, and wall balls. It was tough, but I was proud of the accomplishment.

So, of course, let's do it again! 💪😂

In late July, registration opened for a HYROX race in Nashville. The event has been growing in popularity. Despite multiple events in cities all over the world, tickets sell out in mere minutes.

I logged on. My husband logged on. Our CrossFit friends logged on. We had our group text fired up as we all waited in the queue for our chance at tickets. Sales opened and 15,313 people were in the queue. Then the number jumped to 22,453 and then to 28,000 … 32,478 … and finally surpassed 35,000. 😳

Remember, this is a fitness competition, not Taylor Swift tickets.

Spoiler: none of us got tickets. ☹️

So what does this have to do with marketing? I believe one of the reasons HYROX has exploded in popularity is because it’s simple and accessible. Don’t get me wrong, it’s not easy. I wouldn’t go from your couch to a HYROX with no training.

It’s simple in that it’s the same movements and flow every time. You know what to expect. The workout is accessible. Most people can do these movements. They aren’t as highly technical as Olympic weightlifting or gymnastics.

With HYROX, people know what to expect. They understand the offer. And clearly, they are eager to buy. After completing a HYROX race, people feel accomplished and proud – whether it took them one hour or two hours.

🤔 Is your brand simple and accessible? Do people immediately understand what you offer? Do they see how your business will make their life better or transform them in some way?

When we talk about what we offer, we have to keep it simple for people to understand. We have to show them the success on the other side. That’s what gets people to stop, pay attention, engage with your brand, and ultimately buy.

👉 So, tell me: What’s an area of your marketing that’s confusing? Is there a point where people get tripped up about what you offer and how you can make their life better?

Share in the comments or if you'd like to talk in greater details, grab a time on my calendar. I can bring that outside perspective and see the confusing spots you might miss.

Book here: https://calendar.app.google/NPydm3C1SFWdRrZ76

Two thoughts for today: 📢 Be the Guide (not the Hero!) in your business. 📢 A good Guide demonstrates both empathy and au...
07/09/2026

Two thoughts for today:

📢 Be the Guide (not the Hero!) in your business.
📢 A good Guide demonstrates both empathy and authority.

How to show up as the Guide in your business was a big part of my recent conversation with Josh Elledge on his podcast, The Thoughtful Entrepreneur.

Being the Guide means putting the customer or client first. Your customer is the Hero, not you or your business.

This concept is a real game changer for organizations. They suddenly realize their marketing is all about them and not about their customers and clients.

This one shift in how you talk about your business can work wonders!

Let me challenge you to take a look at your marketing and determine if you’re being the Guide so your customers can be the Hero.

👉 Are you leading with your own story? Are you focused on how great your business is, your company history, and accolades?

👉 Or, does your marketing message highlight your commitment to helping customers solve a problem and transform for the better?

When you show up as the Guide, everyone wins. You attract more customers and grow your business. Your customers solve a painful problem and experience a happily ever after.

Give the podcast interview a listen and let me know your top takeaway. And if you’re not sure if you’re showing up as the Guide in your marketing, let’s talk about it! Comment and I'll reach out to book a discovery call.

https://go.upmyinfluence.com/post/2418-helping-businesses-clarify-their-message-and-boost-engagement-with-storybrands-hollyfisher

I'm digging into the concept of AI search or AEO. I’m reading articles and watching webinars about what it means to crea...
06/11/2026

I'm digging into the concept of AI search or AEO. I’m reading articles and watching webinars about what it means to create content that gets found and cited by AI tools like ChatGPT, Gemini, Claude, and Perplexity.

It’s fascinating how the advice and best practices are both new and not new.

Here are some things I see that are NEW:
📌 People are turning to AI for advice, research, and answers to their questions.
📌 Searches are ending with a Google AI summary or an answer from ChatGPT.
📌 The importance of formatting content so it’s easy for AI bots to read and recommend (and that’s a little different from how we might format for SEO only).

What’s NOT NEW:
📌 Building a brand that’s credible and trustworthy. AI places a high value on brand authority, including reviews and mentions across multiple platforms.
📌 Writing for humans. Write content that’s helpful and real – the AI bots will find it.
📌 Providing value. In a recent webinar SEO expert Neil Patel said, “Don’t put out junk.” Yes! I’ve said the same thing for years. Give people good, valuable content. They’ll be happy. And, by default, search engines and now AI bots will be happy too.
📌 Lastly, clarity. Having a clear message so people know exactly how you can help them remains a foundational marketing principle.

If you're struggling with clarity, DM me! I'll love to invite you to a free training I'm hosting on June 19.

What are your thoughts on AI citations. Are you paying attention to this? Is this new information? What are your biggest questions or concerns? 👇

Every business solves a problem. It might be a practical problem like “what’s for lunch?” It could be a more emotional p...
06/10/2026

Every business solves a problem. It might be a practical problem like “what’s for lunch?” It could be a more emotional problem like financial peace of mind for your family’s future. Or it’s a philosophical problem like everyone deserves access to mental health services.

Is your business known for solving a problem? 🤔

Taking the time to really think about the problem you solve for your clients and customers is a valuable exercise.

Try this:
📌 Make a list of the problems you can solve for your customers.
📌 Look at that list and think about which problems your customers actually name. What do you hear from them?
📌 Narrow your list to one problem. Just one.

Now, talk about that problem in your marketing and then offer your product or service as a solution to that problem. Test it out and see how it resonates with your potential customers and clients.

As a business, you want to be known for solving a specific problem. You want people to say, “If you’re struggling with X, this company has the answer.” Are you known for solving a problem?

Share the ONE problem you solve in the comments!

Excited to be featured on The Thoughtful Entrepreneur podcast with We talked about how you can transform your marketing ...
06/08/2026

Excited to be featured on The Thoughtful Entrepreneur podcast with

We talked about how you can transform your marketing through hospitality and story.

Some key highlights of our conversation:
📢 Be the Guide: Why your brand should never be the hero of the story and how to position yourself as the trusted expert instead.
📢 Empathy and Authority: Balancing these two traits to prove to your audience that you understand their pain and have the tools to fix it.
📢 Marketing Hospitality: How to design a digital experience that treats your prospect's time and attention with the utmost respect.
📢 The "Grunt Test" for Websites: A simple diagnostic tool to determine if your messaging is clear enough to convert leads in seconds.

Give it a listen and then let me know your top takeaway.

🔉 Listen now
https://go.upmyinfluence.com/post/2418-helping-businesses-clarify-their-message-and-boost-engagement-with-storybrands-hollyfisher

Clarity. Consistency. Confidence. Those three words have been buzzing around my brain after being an on-site coach at tw...
06/08/2026

Clarity. Consistency. Confidence. Those three words have been buzzing around my brain after being an on-site coach at two StoryBrand Your Business workshops in Nashville recently.

About 100 business owners, managers, and entrepreneurs spent two days hearing from Donald Miller, author of "Building a StoryBrand.” They drafted a clear message using the Soundbite Strategy and then brainstormed how they would use those soundbites in a messaging campaign.

Getting clear on how you talk about your business isn’t easy. Narrowing your work down to one problem you solve for your customers takes some real thought and conversation. Working through that with someone outside your business is so helpful. It’s harder to be clear when you’re close to what you do. But it’s worth it. Clarity wins. 💡

Once you’ve gotten crystal clear on your message, it’s all about consistency. You have to repeat your soundbites and talk -- all the time and everywhere -- about the (one!) problem you solve. 💬

And that leads me to the final concept: confidence. 💪 When you’re confident in that clear message, you’re comfortable sharing it over and over again. As a business owner, you feel confident when you’re talking about your business in a way that connects with your customers.

It was exciting to be in the room with businesses of all shapes and sizes and in all sorts of industries. I talked with an eye doctor, a dentist, financial planner, software developers, a woman who plans a conference on workers’ comp, health and fitness professionals, and more.

The energy and passion was like a shot in the arm. It reminded me how incredible it is to work with organizations to create a clear message, build a messaging campaign, and level up customer experiences. 🤩

👉 Could you use a shot of clarity, consistency, and confidence in your marketing?

📌 Join me for a free virtual presentation to get an overview of the StoryBrand Soundbite Strategy and messaging campaign.

Talk About Your Business So Customers Pay Attention
12 p.m. ET Friday, June 19 online

Comment SOUNDBITE and I’ll send you the link to register.

About 30% of our time is spent daydreaming. 💭 We’re staring out the window thinking about the upcoming weekend, what we ...
06/02/2026

About 30% of our time is spent daydreaming. 💭 We’re staring out the window thinking about the upcoming weekend, what we need to cook for dinner, or chasing the wild turkeys in the yard (oh wait, that’s probably just Sunny’s daydream.) 😉

What’s the one time we aren’t daydreaming? 👀 When we’re engaged in a story. Think about the last Netflix show you binged, the novel you couldn’t put down, or the movie that was so engrossing you didn’t pick up your phone even once.

That’s why story is such a powerful tool for captivating people’s attention. You can employ the same techniques used by screenwriters and novelists in your marketing. When you tap into the power of story, you move customers to action.

When it comes to your marketing, you want to hone in on the problem you solve for customers or clients. Offer them a solution or answer to that problem. Share your expertise as a helpful guide who can transform their life or business and lead them to a successful outcome.

If you’re struggling to stand out in a noisy world, you need a new way to talk about your business. Good news! 👏 I have a way for you to create simple soundbites that communicate exactly what you do and how you can help your customers.

Talk About Your Business So Customers Pay Attention
💻 A free, virtual presentation for business owners and entrepreneurs
📅 12 p.m. ET Friday, June 19
👇 Comment DAYDREAM and I'll send you the link to register for FREE

I’ll be sharing how you can create simple soundbites and a messaging campaign that cuts through the noise and moves people to action.

Marketing is about reaching the right people with the right message in the right places. So how do you reach the right p...
04/27/2026

Marketing is about reaching the right people with the right message in the right places. So how do you reach the right people?

Here's a simple 3-step process to get you started. I used this assessment as part of a client strategy workshop I facilitated in January. The team unlocked a lot of insights about where to focus their efforts.

👉 Step 1: Pull a list of clients and customers from the last year or so. If you’re a consultant, you might have 10 or 15. If you’re a larger company with more customers, pull a list from the last 6 months.

👉 Step 2: Grade each client A, B, C, or D. Consider how easy the client was to work with, profitability of the engagement or order, and likelihood of repeat business or a long-term retainer.

👉 Step 3: Focus on the A clients. What do they have in common? It might be industry, size, or type of order. Don’t overlook subtle similarities. For example, do they all invest in business coaching? Are they active on LinkedIn? Are they female-led businesses?

With this information, you can build a specific customer profile. Focus your marketing efforts on reaching these A clients and customers.

Don't try to be all things to all people. Instead, reach the people who are interested in what you have to offer. When you know your audience, you can create marketing that is focused, intentional, and effective.

Try it and let me know what you discovered!

Address

Asheville, NC

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8am - 3:30pm

Telephone

+18439911689

Website

Alerts

Be the first to know and let us send you an email when Fisher-Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Fisher-Creative:

Shortcuts

Share

Category