B. McGuire Marketing

09/03/2026

Those tools read the same underlying WordPress test results and convert them into a score, weighting critical issues more heavily than recommended ones.

Read more 👉 https://bmcguiremarketing.com/resources/website-health-score/?utm_campaign=what-is-a-website-health-score-and-does-it-actually-matter&utm_medium=social_link&utm_source=missinglettr-facebook

08/24/2026

Launching a new business is one of the best times to get the marketing foundation right.

When Seleris Group was preparing to launch, we worked with founder Colin Gunter to clarify the positioning, audience, market narrative, and key messages that would shape how the company went to market.

From there, we built the website, executive overview, LinkedIn launch content, and press release around the same core story.

That gave Seleris a consistent message across everything prospective clients would see, while also giving Colin a clear story he could use in real business development conversations.

The early results have been encouraging. In the first three months, the new website attracted 487 users, organic search sessions grew from 2 per month to 63, and Google search impressions increased from 50 per month to 387.

The bigger takeaway is simple: when the strategy is clear first, the marketing tends to work a lot harder.

We put together a case study showing how the Seleris Group launch came together.

**See the case study → https://bmcguiremarketing.com/work/seleris-group/

08/11/2026

Try this: ask ChatGPT or Google a question a customer might ask, like "best [your service] near me." If you don't show up, it's usually fixable, and worth knowing either way.

08/11/2026

If you are comfortable applying WordPress and plugin updates, doing so regularly resolves a good portion of what Site Health flags.

Read the full article: What Is a Website Health Score, and Does It Actually Matter?
▸ https://lttr.ai/At5nb

A website health score summarizes automated technical checks on your site. Here is what WordPress actually tests, where the number comes from, and what it cannot tell you.

08/10/2026

A business owner notices that revenue is flat, so they try running Google Ads, posting on social media, redesigning the website, or investing in SEO.

Read more 👉 https://lttr.ai/AtwU7

08/09/2026

Here's a quick one: search your own business name and compare your address, phone number, and hours across every place you're listed. Even a small mismatch can quietly hurt how often Google shows you.

08/07/2026

Plugins can add their own tests to WordPress Site Health, so two sites in equivalent condition can produce different scores simply because they run different software.

Read more 👉 https://lttr.ai/At3ec

08/06/2026

WordPress runs about two dozen automated checks on your site and sorts the results into critical issues, recommended improvements, and passed tests.

Read more 👉 https://lttr.ai/At1NL

A website health score summarizes automated technical checks on your site. Here is what WordPress actually tests, where the number comes from, and what it cannot tell you.

08/03/2026

Posting to social media, responding to reviews, updating website content, sending email newsletters, and managing your Google Business Profile are all things an owner or office manager can handle with a few hours per week

Read more 👉 https://lttr.ai/AtulY

07/30/2026

The most practical approach for many small businesses is a hybrid: handle the ongoing work yourself using simple tools, and bring in outside help for the pieces that require expertise, objectivity, or more time than you can consistently commit.

Read the full article: How Do I Create a Marketing Plan for My Small Business?
▸ https://lttr.ai/AthkO

A practical marketing strategy for small business owners. Start by finding where customers drop off, then build a focused plan around fixing the biggest gap.