08/11/2023
Hi Friends! We could really use your support to inspire others.
SXSW 2024 Voting has begun, and we have a panel that needs your vote!
Our session can be found here: https://panelpicker.sxsw.com/vote/141340
In "Designing Purpose-Driven Stories for Cultural Change," BRC Imagination Arts' Chief Creative Officer, Christian Lachel, will sit down with Laura Sileo Pavat, Global Brand Homes Leader, Pernod Ricard, and me, Karen Brunke, Founder and CEO of StoryMap Marketing to dive into the significance of staying true to your brand purpose through immersive storytelling.
Hear how experiences—like Jameson Distillery Bow Street, which drops attendees directly into the brand’s iconic history, promoting diversity, sustainability, and community engagement; and World of Coca-Cola, whose film “Moments of Happiness” inspires people to pause, seek simple pleasures, connect, and look at the world with optimism—use immersive environments to inspire generations and create meaningful change.
The community’s votes are worth 30% of the judge’s final decision of who will be selected. Here’s how you do it:
- Visit our SXSW panel pages (link above)
- Create a free “PanelPicker” account
- Click the “up arrow” icon
Once you create an account, you can vote once per session until the community voting period closes on August 20.
