02/13/2026
AI is changing how search works — and where brands show up. New data from Ad Week shows YouTube has overtaken Reddit as the most-cited social platform in AI-generated search answers from tools like ChatGPT and Gemini, driven by machine-readable video transcripts and metadata. This signals a shift in how AI models source information and highlights why brands need to rethink visibility strategies in the age of AI search.
For small businesses, this means prioritizing clear, helpful video content—optimize YouTube titles, descriptions, and transcripts so AI can easily understand and surface your expertise.