Narrative Transportation Marketing

Narrative Transportation Marketing Small Business owners can get frustrated when they are too busy to focus on their marketing. We use Where did the time go?

*Certified StoryBrand Guide

What is Narrative Transportation? Have you ever been sitting in a dark theater and jumped when something happened on the screen? Have you ever been so into a book that you looked up and it’s 2 o’clock in the morning? The experience of being transported into the world of a story is called Narrative Transportation. It is based on how we as humans interact with story. Ari

stotle in his Poetics had this figured out over 2,500 years ago when he developed the three-act structure for stories, which is still used in almost every Hollywood film today. When we identify with characters that incite our empathy and we see vivid images and hear language that captures our attention this can influence beliefs. This also happens in branding and messaging. Research has shown that when people experience Narrative Transportation their hearts, minds and actions change. Narrative Transportation is a powerful tool for persuasion and belief change. Companies that participate in the transformation of their customers will be successful.

Giving the keynote speech at the Elbert County Workforce Conference. Let’s talk about your Company’s story!
09/16/2021

Giving the keynote speech at the Elbert County Workforce Conference. Let’s talk about your Company’s story!

The Employ Elbert Workforce Conference aims to help individuals and businesses motivate, retain, and recruit employees.The half-day conference will feature a keynote speaker and the attendee's choice of two breakout sessions. The day will end with a breakdown of local resources available to business...

Are you Building a List?
02/10/2021

Are you Building a List?

01/28/2021

Go to your favorite business page and Like 👍 Comment 💬 Share 📲 The Facebook algorithm really likes that and will show their content to more people.

01/25/2021

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