Lotus Marketing, Inc.

04/16/2026

Most hotel openings don’t underperform because of demand.
It’s what happens before opening.

The hotels that ramp faster get a few things right early.
Foundation. Alignment. Sequencing.

Is yours set up to perform?

04/15/2026

Beauty is becoming a reason to travel.

We’re seeing travelers plan trips around how they want to feel, not just where they want to go.
And appearance is becoming part of that equation.

• Treatments are now part of the itinerary, not an add-on
• Wellness and aesthetics are blending into one category
• Destination choice is influenced by access to beauty services
• Hotels are becoming part of the “before and after” experience

Skyscanner recently highlighted this rise in “beauty travel” as an emerging global trend.

We’re seeing this show up earlier in the planning process.

And starting to shape how we think about experiences that can drive incremental revenue across the hotel.
https://www.skyscanner.net/travel-trends/beauty

Travel's getting a glow-up in 2026. Learn how, why and where beauty travel & tourism is on the rise with Skyscanner Travel Trends.

04/11/2026

Pet-friendly or pet-focused?
That difference is starting to shape booking decisions and resorts like are embracing the future.

04/08/2026

More traffic doesn’t always mean more bookings.
Clarity is what actually converts.

04/07/2026

Congratulations to The Spa at The Lake Estate on Winnisquam on being named the best new or newly renovated spa in the United States by American Spa. This recognition is a reflection of what this team has quietly, intentionally built: a 5,000-square-foot wellness experience rooted in nature, local minerals and botanicals, and the kind of thoughtful detail that guests feel before they can name it.
We're proud to be in your corner.

Learn more here: https://www.americanspa.com/spas/vote-round-1-best-new-or-newly-renovated-spa-us

We started with 32 new or newly renovated spas in the U.S., our readers voted for their favorites in each round, and we've made it to the end of our March Madness-inspired contest. | The winning spa of this year's March Madness-inspired contest is The Spa at The Lake Estate on Winnisquam.

03/27/2026

A good whiskey. A quiet bar. The right moment.

It’s never just the drink—it’s how it’s experienced.

03/18/2026

Great ideas don’t always start in the same room.

As a remote team, we collaborate across cities every day. But the moments we can connect in person, share ideas, and learn from one another, like this coffee catch-up in Atlanta, are always special.

Hospitality is built on relationships. So are we.

03/11/2026

Experiences aren’t extras. They’re how a hotel becomes distinct.

What does your programming say about you?

03/08/2026

Today we celebrate the women who built Lotus with conviction, resilience, and heart.

April and Kim lead with integrity, vision, and a deep love for hospitality, creating space for others to grow and flourish.

Today, 88% of our team is made up of women, and we’re proud to be a WBENC-certified women-owned business.

Honored to celebrate women who illuminate what’s possible.

03/06/2026

Happy National Employee Appreciation Day to the people behind Lotus.

Today we celebrate the strategists, storytellers, and hotel insiders who make our work meaningful. The thinkers who lead with clarity, the doers who move with purpose, and the partners who show up for each other every day.

Grateful for this team and the brilliance they bring to hospitality.

03/05/2026

We see it often.

Teams trying to show up everywhere without clarity on where bookings actually originate.

Sometimes the smartest move is doing less, better.

Swipe through for four ways to bring focus back to your channel strategy.

03/04/2026

Our content shoots.

Not just beautiful moments — moments that reflect who you are. From mood boards to on-site content creation, our team carefully executes the creative vision for your unique space.