Optometry Marketing Services

09/08/2025

Is your online presence telling the full story of your practice?

In a previous conversation on the Eye Own a Business Podcast, Dr. Steve Vargo and Jeremy Bono discussed how even standout practices can unintentionally blend in online.

Whether it's your high-end optical or personalized care, your unique value should shine through your website and marketing.

Take our free Optometry Marketing Assessment to uncover opportunities in your website, online visibility, and patient flow, and receive a 30-minute strategy session to help turn those insights into a custom plan at https://bit.ly/46aTI7T

07/28/2025

From Overwhelmed to Optimized: How One OD Grew Her Practice Through Smart Marketing

When Dr. Natacha Louis-Charles took over a thriving optometry practice, marketing wasn’t her priority—she was focused on patient care, team building, and running the business solo. But as her practice expanded, so did the need to reach more of the community. That’s where we came in. By partnering with our team, Dr. Louis-Charles was able to streamline operations, boost online bookings, and build visibility—without losing focus on what matters most: her patients.

Read how our collaborative marketing strategy helped her practice thrive.

Dr. Natacha Louis-Charles grew her busy optometry practice with outsourced marketing, streamlining operations and increasing online bookings.

07/02/2025

Most patients start their search for eye care online — is your practice showing up where it counts? We can help your practice uncover weak spots in your website, online visibility, and patient flow. Then get a free 30-min strategy session to improve your patient growth strategy. Take our assessment here: https://bit.ly/40sNDS8

06/06/2025

Looking to bring more new patients to your practice?

Google Search Ads can help your optometry practice grow by driving more inbound phone calls, appointment request form submissions, and clicks to your online scheduling pages.

Here’s what you need to know to get started:
1️⃣ Choose one main goal – Do you want more phone calls, form submissions, or online bookings? Focus your ad strategy around that.
2️⃣ Be ready for fast clicks – People often skim. Make your ad and landing page clear and easy to understand.
3️⃣ Stick with it for at least 3 months – Google Ads needs time and testing to show real results.

Read the full blog to get started right:

Google Search Ads can increase phone calls, appointment request form submissions, and clicks to your online scheduling pages. Learn more!

05/22/2025

Your website might look “fine”—but is it working to bring in new patients?

Most independent optometry practices don’t realize how much opportunity they’re losing online until they see the data—or notice a quiet slowdown in new patient bookings.

Join Optometry Marketing Services for a live, free strategy-packed webinar:

Turn Clicks into Patients: What Your Optometry Website Is Missing
Thursday, June 26 | 7–8PM EST

Learn why your website may be underperforming—and what high-converting optometry sites do differently. This webinar is your first step toward understanding why your website isn’t performing—and what’s possible when it’s built the right way.

Register:
https://bit.ly/4mosiCV

05/20/2025

Is your optometry website turning visitors into patients? Discover the key features that make a site truly effective—from mobile design to patient-focused content. Read our latest blog post to learn how to create a website that drives growth and sets your practice apart at https://bit.ly/44MkrIW

05/06/2025

Want to grow your dry eye patient base? Many people don’t realize they have dry eye—or wait until it’s unbearable to seek help. That’s where your practice can make a real difference.

In our latest blog, we’re sharing 6 practical, proven ways to market your dry eye services, build trust, and stand out in a competitive space.

Check it out and see how you can become the go-to dry eye expert in your local community at https://bit.ly/4iM1BEX

03/18/2025

In this episode of the Eye Own a Business podcast, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.

Watch the full video on YouTube at

In this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optom...

02/13/2025

Struggling with marketing your optometry practice?

Packed with expert marketing insights, step-by-step guides, and tools specifically designed for optometry practices, our Resource Center will help you:

🚀 Build a consistent practice brand.
🚀 Refine your patient acquisition approach.
🚀 Navigate the digital marketing landscape with ease.
🚀 Utilize effective tools and strategies to support steady growth for your practice.

Ready to take your practice to the next level? Access our resources in our new Resource Center here at https://optometrymarketingservices.com/resource-center/