Forge Marketing Group

07/19/2024

We are excited to announce Forge Marketing Group is looking to fill a critical leadership position on our team! We are hiring for a Marketing Director to work with our clients and our team to provide marketing insights and strategic guidance. If you are interested in this position, please contact us via direct message for the formal job description. If you know someone who might be a good fit, please share this post with them!

01/23/2024

We’re excited to launch 🚀 our Marketing Budget Calculator!

With this tool, business owners and marketing leadership can answer a handful of questions to get a marketing budget estimate that:

✅ Prioritizes ROI,
✅ Caters to sales goals, and
✅ Addresses market competition.

Click here to start calculating!

Answer a handful of questions to find out how much your business should be spending on marketing each year.

12/29/2023

First time visiting our page? This video will tell you what you need to know about Forge Marketing Group including the value we provide for clients and what makes our team different from the rest.

➡️ Interested in working with Forge? Give us a call at 678-904-5474 or visit our website (https://www.forgemarketinggroup.com/) to get in touch! ⬅️

12/26/2023

When you create content and campaigns that satisfy the needs of prospective customers at each stage of their buyer journey, you maximize your potential to close more sales.

This is because you’re able to:

✅ Establish authority and credibility by addressing their needs and questions.

✅ Control your narrative throughout each interaction with the buyer.

✅ Influence the buyer to see the value in the services you offer.

✅ Be present for the customer right when they are ready to buy.

Understanding the buyer journey also allows you to be more intentional about:

➡️ What content your team creates,

➡️ What ad campaigns you run, and

➡️ What needs and questions your advertising addresses.

For more information about the consumer buyer journey and how your business will benefit from leveraging it, read our blog post:

Learn what the buyer journey is and why it’s important for businesses to identify what the buyer journey looks like for their customers.

12/20/2023

We all think of online presence in the context of helping a business build brand awareness and acquire more customers, but we seldom think of leveraging online presence to attract key talent.

In a competitive labor market, the businesses that have a strong online presence will get their pick of the litter when it comes to finding talent.

In this blog post, we’ll identify several steps your business can take to improve its online presence and attract more talent.

Click here to read it now:

Learn steps your business can take to build an online presence that will help your employee recruiting efforts.

12/20/2023

Strong online presence means a business is in constant contact with its target audience(s) across various marketing channels and platforms.

When your business is consistently sharing communications with your target audience, then you’ve got the unique advantage of placing a favorable narrative of your brand and your value proposition into the minds of your audience.

So when customers consider working with you, they know exactly what to expect – which will improve your close ratio and increase the level of value they perceive as your business delivers its service.

For example:

If you’re a landscape design/build business that “focuses on delivering functional beauty,” then you can share:

✅ Landscaping tips,
✅ Portfolio photos,
✅ Client testimonials, and
✅ Employee stories

All of which would tie back to your focus on delivering functional beauty.

That way, your audience that you’ve cultivated over time clearly understands that your business focuses on delivering functional beauty.

For more Benefits of a Strong Online Presence, read our blog post: https://www.forgemarketinggroup.com/post/benefits-of-a-strong-online-presence

12/19/2023

Business owners and marketing managers ask us all the time if it’s important that their websites are built in WordPress… And they’re always shocked by our answers.

It’s a myth that WordPress is the best place to build your website.

Yes, it’s true that over 800 million websites are using WordPress (statistic from colorlib.com).

BUT, that metric is only true because WordPress has been out for so long that people have assumed it to be the gold standard among website development platforms.

In reality, there are other platforms that can best serve your website design needs – especially if you aren’t needing a bunch of bells and whistles.

If your business needs a simple landing page or a website with a few pages with information about your services, we recommend using an all-in-one website builder like Wix or Squarespace.

This is because these platforms will take care of the maintenance tasks that you’d have to pay a developer to handle if your website was built in WordPress such as:
✅ Plugin and software updates
✅ Security updates
✅ Server maintenance

These website builders are also A LOT more user-friendly than WordPress, so you would have an easier time adding content or making edits to the website should you choose to manage it on your own.

For more marketing tips, visit our blog at: https://buff.ly/4amEJcg

12/19/2023

If you’re in a business that experiences seasonal highs and lows, does it make sense to spend some of your marketing budget during the season when very few people are going to convert into a sale?

The short answer is yes, but the intent, type, delivery, and expected results of your advertising campaigns will differ from when you advertise during the peak season.

This blog post will highlight those differences and will give you an idea of what it might look like to advertise your business during the off-season.

Click here to read the full blog post:

Contrary to popular belief, there are benefits to advertising during your industry's off season if your business's budget can support it.

12/17/2023

You heard it correctly! The use of stock photos on your website can hurt your chances of improving your rankings in Google search results.

For more videos like this one, visit: https://www.forgemarketinggroup.com/video-resources