Tonal Forge

Tonal Forge TonalForge is the only Music as a Service provider.

It's a community of industry-leaders in music composition and engineering who aim to provide the best-in-class music/sfx/voice production to the entertainment/advertising industry.

We've lost one of the greats. R.I.P Ennio Morricone. His take on The Good, The Bad and The Ugly changed how the industry...
07/08/2020

We've lost one of the greats.

R.I.P Ennio Morricone. His take on The Good, The Bad and The Ugly changed how the industry viewed the importance of music in film, and has impacted the industry for generations to come.

I thoroughly enjoyed writing this week's article... I'm initiating a new series called "SCORE!" where we dive into the b...
06/15/2020

I thoroughly enjoyed writing this week's article... I'm initiating a new series called "SCORE!" where we dive into the best film scores in the film industry, and we're starting out with a BANG!

**Thanks to all who guessed the film, the answer is AMERICAN BEAUTY.**

This turn-of-the-century Academy Award Winner remains one of the greatest films ever made, and is in the conversations for greatest original film scores of all time.

Excited to hear your feedback!

“SCORE!” ep. 1 – American Beauty “SCORE!” Is a deep dive into the best films and the film scores that made them even better!

Monday's Blog is going to be so awesome... See if you can guess the movie in the comments!We're creating a new blog seri...
06/12/2020

Monday's Blog is going to be so awesome... See if you can guess the movie in the comments!

We're creating a new blog series called "SCORE!" where we dig deep into a film that has an exceptional film score, and analyze what makes that film and its score truly great.

This iteration is done on a 1999 Drama that won Best Original Score along with a slew of other awards. With an all-star cast, the film ends with the death of the main character... but were they ever truly alive?

So, you’ve either just hatched your next big idea, or you’ve been tasked with finding music to accompany a visual. Congrats!... Now what?

As the dial shifts in favor of eCommerce over Brick + Mortars, so to does the conversation around which platform to buil...
06/08/2020

As the dial shifts in favor of eCommerce over Brick + Mortars, so to does the conversation around which platform to build that new eCommerce site on.

Todays topic: The Big 4 eCommerce solutions, which one is best for your store?

https://www.tonalforge.com/blog/Best-Ecommerce-Platform-For-Me

TonalForge is a full service audio/music offering for marketing agencies and filmmakers. Our social media is dedicated to providing content around: Marketing, eCommerce, Music, Pop Culture, Film, and other industry-relevant topics.

Which Is The Best eCommerce Platform For You? Take a deep dive into what makes the big 4 eCommerce platforms tick and find out which is right for you!    

This is a big one... It's Monday Morning, which means it's time for our weekly blog entry! This time, we dive into a cas...
06/01/2020

This is a big one... It's Monday Morning, which means it's time for our weekly blog entry! This time, we dive into a case study of our most recent Television project for YourEncour, and WHY it's important to leverage custom music in your productions!

(Check the commercial >> https://www.youtube.com/watch?v=RdLx6NjAqhM)

https://www.tonalforge.com/blog/Custom-Music-For-Your-Video

Case Study: The Importance Of Custom Music We dive into an example of why custom music made the difference.     

It's that time again, hope everyone had a wonderful Memorial Day! Check out our weekly entry where we explore the art of...
05/26/2020

It's that time again, hope everyone had a wonderful Memorial Day! Check out our weekly entry where we explore the art of connectivity and how it relates to marketing!

"Marketing: How To Better Connect With Your Audience!"

How To Better Connect With Your Audience In this article, we dive into audience engagement & the art of connection  

Hey all! Happy Monday! "FINDING VIRAL POPULARITY IN A WORLD LOOKING FOR A VACCINE" Entry  #2 is here!Hopefully this make...
05/18/2020

Hey all! Happy Monday!

"FINDING VIRAL POPULARITY IN A WORLD LOOKING FOR A VACCINE" Entry #2 is here!

Hopefully this makes your monday morning a little brighter :). In this edition, we cover the importance of marketing strategy during a pandemic, and how to avoid being a fairweather marketer!

How To Market During Quarantine? Finding viral popularity in a world looking for a vaccine.    

05/15/2020

Hey all, thanks so much for joining TonalForge! 100+ members and counting!

PSA: We'll be publishing relevant articles + blogs every Monday morning covering a variety of topics:

-Marketing
-Pop Culture
-Music Business
-Composition
-Film
-Current Issues

Next edition: "Marketing Up While Locked Down"

Happy Monday!For those who have been requesting tracks and examples of our work, we've listened! Here are our picks for ...
05/11/2020

Happy Monday!

For those who have been requesting tracks and examples of our work, we've listened! Here are our picks for the best and most diverse projects we've worked on. From Fortune 100 companies to non-profits, Horror films to Documentaries abroad, if your project needs good music, it can be found here.

Much love, stay safe!

In the first words of Frank Herberts' epic, Dune, "Beginnings are such delicate times."That they are, and this is ours. ...
05/07/2020

In the first words of Frank Herberts' epic, Dune, "Beginnings are such delicate times."

That they are, and this is ours. Welcome to this wonderful community of musicians, composers, and the people who know its value when it comes to conveying a message.

Check out our first article that has some tips and trips from the experts on HOW to buy music when shopping online!

3 Tips For Buying Music Online   So, you’ve either just hatched your next big idea, or you’ve been tasked with finding music to accompany a visual. Congrats!... Now what? 

02/09/2020

**REQUIREMENTS**:

At TonalForge, you're more than just a composer, editor, or producer. You're a TrackSmith, forging tracks from start-to-finish and working directly with clients to see their dream project to fruition.

To be a TrackSmith at TonalForge:

We are looking for a hard-working, innovative music producer who takes pride in their craft. Must be coachable, dynamic, and have a broad understanding of music composition, splicing, mixing, and mastering. TrackSmiths will be working directly with TonalForge clients, and must have solid interpersonal skills. Their responsibilities include managing deliverables on strict time budgets, liasing with clients + account managers on an on-call basis, rearranging compositions, sourcing samples/loops/presets, and creating engaging and compelling musical content.

Successful music producers should themselves be competent instrumentalists and composers or arrangers, entrepreneurial in their approach, and knowledgeable about trends in the market. Ideally, the most suitable candidate will have worked on successful projects, and have a respect for both new and old techniques and technologies.

At TonalForge, we've developed a 5-step creation process. Composers will learn and must be able to adjust to that process.

**Music Producer Responsibilities:**

Gathering ideas and inspiration for projects.

Running recording sessions.

Rearranging compositions or suggesting changes to lyrics.

Managing project budgets.

Handling contracts and negotiations.

Aiding in efforts for mixing, mastering and recording.

Developing the vision and direction for each project.

**Music Producer Requirements:**

Bachelor's degree in music / audio engineering preferred but not required.

Knowledge of industry law and ethics.

Firm grasp of sound editing techniques.

3+ years' experience using digital audio hardware and software.

Address

Atlanta, GA

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