MAXWest Media

MAXWest Media ATL agency, blazing the trail through TV, Radio, & Digital Campaigns COAST TO COAST. MAXWest Media is ready to take your brand to the MAX!

We are an Atlanta-based agency dedicated to providing innovative and sophisticated research, strategy and creative to advertisers and marketers. We help our clients conceptualize and launch powerful Television, Radio, and Digital Campaigns coast to coast.

The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide.
08/23/2018

The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide.

LinkedIn now has more than 575 million members worldwide, expanding opportunities through the app.

Many filmmakers and video enthusiasts hate it, and have long lamented the loss of quality in shooting in this ‘inferior’...
08/22/2018

Many filmmakers and video enthusiasts hate it, and have long lamented the loss of quality in shooting in this ‘inferior’ way. But the fact is that more people are consuming video content in vertical mode, with the rapid growth of the Stories format fueling new habitual behaviors.

And as such, content creators need to adjust in-step.

YouTube has added support for vertical video format to their web app as it caters to increased adoption of vertical content. 

By 2020, it's expected there will be 213 million smartphone gamers
08/21/2018

By 2020, it's expected there will be 213 million smartphone gamers

By 2020, it’s expected there will be 213 million smartphone gamers.

‘Shadow banning’ sounds much cooler than it actually is.Rather than being some mystical element, shadow banning is, as d...
08/20/2018

‘Shadow banning’ sounds much cooler than it actually is.

Rather than being some mystical element, shadow banning is, as described Twitter:

“Deliberately making someone’s content undiscoverable to everyone except the person who posted it, unbeknownst to the original poster.”

Twitter says it doesn't 'shadow ban' anyone, but it is easy to see how their processes could lead to misunderstanding. 

The truth is, people are using social media to engage with brands more than ever. With over three billion people using s...
08/17/2018

The truth is, people are using social media to engage with brands more than ever. With over three billion people using social media around the world, if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.

With the rising usage of bots, some have suggested that email may be finished - but is that an accurate assessment? Are ...
08/16/2018

With the rising usage of bots, some have suggested that email may be finished - but is that an accurate assessment? Are chatbots really ready to make email marketing a thing of the past?

Which is a better marketing tool for your business - chatbots or email marketing? This post provides a comparison of the key benefits and considerations for each.

While virtual reality is not yet considered mainstream, it is clearly on the rise.
08/15/2018

While virtual reality is not yet considered mainstream, it is clearly on the rise.

YouTube has announced some new VR options for YouTube content as it continues to build out its next level video tools.

Have you noticed a change to your Facebook function bar at the top (on Android) or at the bottom of your screen (on iOS)...
08/14/2018

Have you noticed a change to your Facebook function bar at the top (on Android) or at the bottom of your screen (on iOS)?

Facebook's function bar shortcuts are being personalized to each users' habits, meaning there's now a heap of variations as to what users might see.

Instagram is testing a new, Facebook Reactions style emoji response option for Instagram Stories, which would give Stori...
08/13/2018

Instagram is testing a new, Facebook Reactions style emoji response option for Instagram Stories, which would give Stories viewers another way to engage with posts.

Instagram's testing a new emoji response tool for Instagram Stories, enabling quick engagement with posts.

Computer-generated influencers - the latest breed of Instagram stars who resemble human beings but are not - are slowly ...
08/10/2018

Computer-generated influencers - the latest breed of Instagram stars who resemble human beings but are not - are slowly rising in popularity, drawing attention from fashion and beauty brands alike.

It may seem far-fetched, but virtual personalities are becoming influencers on Instagram. Is this a new trend, or merely novelty value?

Have you considered the benefits of Pinterest for your business?
08/08/2018

Have you considered the benefits of Pinterest for your business?

Pinterest has released a new user profiles section to help underline its variety of use cases and benefits.

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