Inform Inform Your World As a result, advertisers and publishers will be able to better reach and monetize audiences at scale. GET INFORMED!

We Have Fundamentally Changed the Digital Advertising and Publishing Model

Inform help publishers and advertisers serve all kinds of third-party content – including video, photos and text – alongside existing content in order to grow audiences and drive engagement.

Publishers, make sure your ads.txt file is accurate and up-to-date. Inform publishers with questions about ads.txt or ou...
04/19/2018

Publishers, make sure your ads.txt file is accurate and up-to-date. Inform publishers with questions about ads.txt or our file, email us at [email protected] for more information.

The widespread adoption of ads.txt can be a double-edged sword for publishers.

Inform® publishers, don't get blacklisted. Email ads.txt@inform.com for Inform's ads.txt file.
04/06/2018

Inform® publishers, don't get blacklisted. Email [email protected] for Inform's ads.txt file.

DSPs are giving ad buyers more options to buy inventory only from compliant publishers.

Looking for Video Ad CPMs without slowing down your page? Email getinformed@inform.com to learn about Promo Player, the ...
03/13/2018

Looking for Video Ad CPMs without slowing down your page? Email [email protected] to learn about Promo Player, the lightest product ever built by the Inform® Development team.

With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement.

It's no shock to publishers most of their digital revenue comes from their own site. Inform® is here to help you earn th...
02/21/2018

It's no shock to publishers most of their digital revenue comes from their own site. Inform® is here to help you earn the 95% of your revenue that Facebook and Google don't help with. Reach out now at [email protected] for more information.

Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier.

Inform® Publishers: Join the 90,000+ sites benefiting from ads.txt. Email us at ads.txt@inform.com for more information....
02/14/2018

Inform® Publishers: Join the 90,000+ sites benefiting from ads.txt. Email us at [email protected] for more information.

Here’s what you need to know about the state of ads.txt.

Join the fight against ad fraud and domain spoofing. Adopt ads.txt now! Inform® publishers email ads.txt@inform.com for ...
02/05/2018

Join the fight against ad fraud and domain spoofing. Adopt ads.txt now! Inform® publishers email [email protected] for more information. http://bit.ly/2nJ8MUY

Seven months after the Interactive Advertising Bureau's Tech Lab released final specs for ads.txt, the new standard for sanctifying the reselling of publishers' inventory has reached critical mass. More than half of comScore 1,000 publishers have now integrated the code, which certifies third partie...

Publishers: Leave no page behind. Reach out to Inform® to find out how you can add contextually relevant video to every ...
12/21/2017

Publishers: Leave no page behind. Reach out to Inform® to find out how you can add contextually relevant video to every story!

Premium video is a massive opportunity for publishers to begin winning against Facebook and Google.

Ads.txt is a source of truth in a digital world full of counterfeit inventory. Implementation is easy! Inform® Partners ...
12/11/2017

Ads.txt is a source of truth in a digital world full of counterfeit inventory. Implementation is easy! Inform® Partners reach out to your account manager or Inform contact for Inform's ads.txt file.

Attempts to combat counterfeit, or “spoofed,” online advertising space are showing signs of success, according to online ad giant Google.

Congrats to Inform partner Hearst on 15 billion video views in 2017!
12/09/2017

Congrats to Inform partner Hearst on 15 billion video views in 2017!

The company garnered 15 billion video views in 2017.

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