LSG Marketing Solutions

05/06/2019

Happy Small Business Week!

If you are a small business and need marketing guidance, join our private Facebook Community of AWESOME brick & mortar business owners! Check it out & hope to see you on the inside

http://bit.ly/LocalMarketingMastery

05/02/2019

📢📢 NEW ARTICLE ALERT 📢📢

Read my newest blog post on how to best use direct mail to drive foot traffic to brick & mortar locations.

https://www.lsgmarketingsolutions.com/blog/how-to-use-direct-mail-to-drive-retail-traffic

Like this? To get more tips & strategies on how to grow your retail business, join my free private facebook group "Local Marketing Mastery". Interact with other kick-a$$ entrepreneurs and get daily videos, articles and inspiration.

http://bit.ly/LocalMarketingMastery

Hope to see you on the inside :)

Top Do's & Don't for creating effective direct mail campaigns designed to drive foot traffic into retail stores.

04/15/2019

I am SO excited to give you all access to my NEW eBook! This 25-page eBook includes:

* My point of view on the retail environment today.

* The two things that motivate ALL customer buying decisions.

* The 8 biggest mistakes that retailers have made and how you can avoid these pitfalls in your own business.

Click on the link below and you will be emailed direct access to download.

Let me know what you think!

https://retailrealitycheck.com/ebook

04/10/2019

DO YOU WANT MORE PEOPLE TO WALK THROUGH THE DOOR TO YOUR STORE?

If you can effectively drive people into your location, then you can have a change to convert them into loyal customers who will come back again & again.

If you are like most brick & mortar business owners, this is one of your biggest challenges. If you struggle driving foot traffic, you will have a hard time winning them over & creating a loyal customer base.

Join my FREE Facebook group for brick & mortar business owners to the "5 Ways to Drive Store Traffic NOW" quick start guide and other tips, tools & strategies to increase store traffic, create loyal customers & accelerate profits.

Click here to join:
http://bit.ly/LocalMarketingMastery

03/29/2019

Happy Friday! Click on the image to see our infographic on top strategies to drive local retail sales. If you like this, join our private facebook group "Local Marketing Mastery", where we share tips & strategies to get more customers into your door!

Information and link will be in the comments. See you on the inside!

03/15/2019

So what is Amazon's brick & mortar strategy? They recently announced they are closing all of their pop up locations. Does this mean they are done with stores?

Check out this article from Forbes, which includes my opinion on this subject.

While Amazon's decision to close down its pop-up and store-within-a-store locations may look like management is having second thoughts about brick-and-mortar retail, the move is more akin to a warlord recalling his scouts in preparation for a full frontal assault.

03/13/2019

Excited to be participating as a featured panelist in this RetailWire webinar next week. Sign up at the link below!
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Likes. Shares. Web traffic. What do they all really mean when it comes to sales?

When it comes to analyzing your marketing campaigns, figuring out what truly left an impact can be a challenge. This webinar will dive into exclusive research from Criteo revealing how marketers spend their ad budgets and their biggest challenges when it comes to driving conversions.

Speaker Ali Hanyaloglu, Sr. Director of Product Marketing at Criteo, will break down the differences between vanity metrics and shopper data that can build a picture of what your customers really want.

Following the presentation, RetailWire BrainTrust panelists Mark Price, Managing Partner, Smart Data Solutions, ThreeBridge, and Lauren Goldberg, Principal, LSG Marketing Solutions, join in for a discussion to further explore:

*Common ways to attribute success from marketing campaigns;
*The different kinds of metrics to use for each stage of the customer journey, and;
*How transaction-level shopper data can be used to build better ads.

https://lnkd.in/eSquTmn

03/05/2019

Is "fast fashion" going out of fashion? Great article from RetailWire & Forbes, including commentary from yours truly :)

What do you think?

Fast-fashion could be slowly falling out of fashion in favor of more sustainable apparel if the sentiments expressed in a new survey from the Fashion Retail Academy in London are an accurate sign of shifting consumer attitudes.

02/21/2019

Here is my newest blog post. 6 Rules of Battle for Local Retailers. How to compete when the new guy comes to town

Six tried-and-true strategies to defend your retail turf when a new competitor comes to town.