04/14/2026
Charlie Munger, one of the great geniuses of our time became deeply interested in psychology and was an expert at influencing people's decisions.
Ultimately, he delivered a magnum opus that is a legacy to the profession of Experience Research (and decision science) and a keystone of my profession.
The Psychology of Human Misjudgment is more than a great read. It’s a framework for understanding how decisions actually get made.
Once you see it, you start to notice it everywhere.
Here’s a take on this from your fearless leader.
Did you know the average person makes at least 33,000 decisions a day? There’s no way to process that volume consciously. So people simplify, build rules, and follow patterns.
