10/30/2023
We're not just here for the booze, um boos. 👻🍾 Get the scoop on how we got these spooktacular shots for Kroger’s Halloween print and digital campaigns at our studio.
For our digital shoot:
➡️ Jordan Saffel wanted a dark, moody set to showcase Kroger’s Halloween costumes and décor.
➡️ Cameron Logsdon started by building the set’s wall, featuring molding details and a rich shade of purple.
➡️ Maggie Freeman selected the props, including antique silver platters and hand-painted frames.
Finally, we styled the client products—the Halloween costumes hung front and center, while the décor was arranged on top of a mantel from our large prop collection. We paired D2 heads with a mix of color gel filters for the perfect lighting and ambiance, and the final shots were captured with a One (IG: ) XF camera and 50mm prime lens.
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For our print shoot:
We followed ’s scary-good cocktail recipe. 🦇
🎬 Setting the scene
The drinks were showcased atop a floating tray propped up with acrylic books, and dry ice was added to create a bubbling, smoky atmosphere.
💡 Lighting
The set was cross-lit with D2 1000W strobes, with a third light in the back to illuminate the glasses, and we captured it all with a Phase One () XF camera system and 80mm lens.
✨ Retouch
Although the cocktails came out picture-perfect on their own, Louisville-based Jan Noe and Troy Wade worked their retouch magic.
They cleaned up the shot, lightened the berries and pathed all but the fog with an extreme S-curve layer applied on top. Using Select – Color Range, a mask was applied to the fog layer. The S curve was deleted, the mask was cleaned up and Lighten mode was applied to the fog layer. Voilà!
📸: Cameron Logsdon
🖌️: Jordan Saffel
🕸️: Maggie Freeman
✨: Jan Noe & Troy Wade
