Allison Boaz: Communications, Marketing, Websites

01/25/2022

Is your communication achieving the results you want?

06/22/2021

TLDR - Two tips that rise to the top for me...

Focus on benefits rather than features: "The audience does not care about all the stuff the product can do; your audience cares about how it makes them happier, more fulfilled, less stressed and higher-performing."

Be clear, not clever: "If your audience cannot immediately identify the problem your brand solves and how your brand helps them overcome that problem, you will lose them."'

Always validating to see how the guidance I provide aligns with advice from communication leaders. Click below to read 15 common communication mistakes and tips to overcome them.

While a high level of creativity is essential to doing your job, some approaches to writing that communications professionals commonly employ won’t get your message across in a clear and effective way.

06/10/2021

Repeat after me: Capture it now. Figure out if or how you will use it later. Once you miss the photo, the soundbite, the moment, you can't get it back.

06/08/2021

A customer-first messaging strategy works for any business or organization — and it's powerful.

A deep dive into Apple's sales copy reveals a simple strategy you can adopt to grow your business.

06/02/2021

Pick 👏 up 👏 the 👏 phone 👏

Email and text messaging are innovations beyond measure, but some communications require the more personal connection of a phone call, Zoom, or in-person conversation.

Listen carefully as your customer, client, donor, or colleague speaks. You'll gain valuable insights that simply do not come across over text or email.

Need help preparing talking points and documents to record call notes? Reach out any way you like!

05/04/2021

You have to write a compelling subject line if you want people to open your email.

04/29/2021

I feel “seen.”

04/27/2021

Tip: Walk potential clients through your proposal rather than just emailing it to them. The conversation provides an opportunity to connect with the client, emphasize the ways your proposal addresses their concerns, and express the qualities that make you the right person for the job. If you just email the proposal, it's likely they will go straight to the budget page and compare your proposal with others based solely on cost.

Speaking of proposals, when is the last time you had someone outside your organization review your proposal and communication materials? You'll be surprised with the improvement suggestions you receive from a critical set of fresh eyes.

04/21/2021

I'm installing a kitchen backsplash as part of my first-ever home renovation.

I recently received the following in an estimate from a potential vendor: "Remove and install new backsplash. NO TILE OR GROUT OR GROUT CAULK. NO APPLIANCE REMOVAL OR INSTALL. NO WALL PAINTING OR TOUCH UPS OR MUDDING."

Hmm... Couple of thoughts here. I'm looking to understand what you will do, not what you won't do. Home renovation is an exciting and stressful experience. The excessive use of "no" does not excite me to work with this company or calm my nerves about the process. Additionally, using ALL CAPS does not clarify the information. Do you have a special backsplash process that does not use tile or grout or grout caulk or am I responsible for providing those materials?

How much is unclear communication that lacks customer empathy costing your company?

03/09/2021

Alexis Taylor Interiors experienced their most profitable month ever immediately following the launch of their new website.

TLDR: Effective communication tools require clear, empathetic, benefit-focused copy. It's not about you; it's about your customer.

Results Alexis Taylor Interiors Client: Alexis Taylor Interiors (formerly A+T Interiors) helps homeowners in Atlanta create beautiful, functional living spaces. Situation: While the firm’s prior website displayed photos of their impressive work, as do most interior design websites, it did not clar...

02/12/2021

12/15/2020

Sometimes my clients need marketing and communications guidance beyond the support I can provide on my own. That's when we connect with my colleagues at HL Strategy.

I'm proud to collaborate with this team of talented all-senior professionals. I'm also flattered they chose me and New Tricks to create a website that communicates the unique value we bring to clients.

Visit the new site to understand how your company can benefit from a nimble, proactive, strategic partner that provides ideas, advice, and deliverables to propel your business forward.

Partner with strategic communications professionals who are committed to accomplishing your organizational goals.