Creative Mischief

09/14/2024

We are thrilled to announce that Creative Mischief has been honored with the Excellence Award at the 30th annual Communicator Awards.

The Communicator Awards is the premier global awards program recognizing creative excellence among marketing and communications professionals. With a legacy spanning over three decades, this prestigious competition celebrates outstanding achievements in advertising, corporate communications, public relations, and design.

We are honored to be recognized for the Kenai, Alaska Emergency Preparedness campaign, which faced the unique challenge of uniting a diverse community divided by culture, language, and geography. We were able to quickly raise awareness and educate residents on staying safe during a range of emergencies, including blizzards, forest fires, tsunamis, and floods.

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04/22/2024

🌍Happy Earth Day, beautiful people! Today, let's celebrate our incredible planet by getting outside and soaking up some nature vibes. Whether it's a peaceful stroll in the park or a picnic with friends, let's show Mother Earth some extra love today and every day!

Special shout-out to our client, Douglas County Water and Sewer Authority, who is leading the way in protecting, maintaining, and enhancing the environment and public health in our community through their work with one of Earth’s most abundant resources, WATER!

03/26/2024

Supporting epilepsy awareness around the world! On March 26th, Creative Mischief joins hundreds of people in more than 85 countries participating in Purple Day, a day dedicated to raising awareness about epilepsy. Join the campaign by rocking your purple gear this Purple Day!💜

03/13/2024

🌟🏆 Exciting News Alert! We're thrilled to announce that Creative Mischief has been named finalists for not one, not two, but THREE AMY Awards! 🎉🎉🎉

Our dedication to innovation and creativity has paid off, and we couldn't be prouder of the recognition our work has received in the following categories:
• SelectCobb Website - Digital/Mobile Category
• Douglasville-Douglas County Water and Sewer Authority Website - Digital/Mobile Category
• Sixth National MBE Manufacturers Summit - Live Event/Experiential Category

A huge shoutout to our incredible clients who trusted us with these projects. 🙌 Your collaboration and vision allowed us to push boundaries and deliver exceptional results!

Stay tuned for updates, and let's celebrate together! 🎉🥂

Atlanta: You. 👏 Showed. 👏 Up. 👏

Last week, our judges poured over an incredible amount of entries across 16 categories to narrow down to the best of the best in each one. As the date for our awards show marches closer, we're excited to reveal the finalists that we'll have the pleasure of celebrating in a few short weeks. Check them out: https://bit.ly/3T5vrJF

Want to know who wins? Save a seat at amyawardsatl.com and find out on March 28th.

03/01/2024

Consistent brand messaging is key! When you form a brand identity and visual language, staying consistent makes for a streamlined and user-friendly experience. Within a single business, staying true to brand is fairly simple- but what happens when you try to tie two businesses or initiatives together?

In Creative Mischief’s engagement with Cobb Chamber, we designed two unique websites under the same branding. Our challenge was this: to create a cohesive user experience, tying the two sites together, while keeping each site unique and with separate purpose. During our work on SelectCobb, Cobb Chamber’s economic development initiative, we created engaging brand language revolving around Cobb County's winning team and ideal location, emphasizing that Cobb is open for business, and showing relocating businesses how to become a part of the Cobb community.

Check out the SelectCobb case study to see the implemented strategy, https://shorturl.at/jovPW!

Come chat with us about all things marketing, branding, & web at (404) 307-2622.

02/09/2024

Working with the Kenai Peninsula Borough on the Ready, Set, Go! emergency preparedness campaign gave Creative Mischief an opportunity to engage with a unique group of people and a unique challenge– and we are proud to have created a campaign that makes a difference.

Since its kick-off in January 2023, 65% of surveyed participants from all 37 Kenai communities have signed up for emergency notifications as a result of the campaign. Only 30 days after deployment, 56% of the Kenai population was reached by the Ready, Set, Go! campaign, a staggering feat given the expanse and diverse nature of the Kenai communities, and several jurisdictions have requested the use of the program, including all volunteer, local, and federal fire management officers on the Kenai Peninsula. As of November 2023, the state of Alaska is discussing adapting the campaign state-wide, with unanimous support from the Alaska Fire Chiefs Association.

“The Kenai Peninsula Borough, Alaska – a municipal government that provides services to an area larger than the state of Maryland – challenged Creative Mischief (CM) to create an emergency preparedness campaign that is easily adapted to the diverse cultural populations of the borough. From Russian, Old Believer communities, Tribal villages or the cities founded on rich homestead values, CM not only exceeded our expectations, but they also provided products for public outreach that we had not considered. The CM team established a personalized working relationship that was an essential to creating the final products; employing CM was a solid decision to clearly reflect our informational needs.”
--Brenda Ahlberg, Emergency Manager, Kenai Peninsula Borough, Alaska

Check out the incredible work we completed for Kenai–https://shorturl.at/euxDX! Come chat with us about all things marketing & branding at (404) 307-2622.

02/05/2024

Building brand, website and strategy for the built environment.

In the early stages of our engagement with FEA, Creative Mischief noted a disconnect between FEA’s current branding and language and how its clients and employees spoke of the company. In order to gain a more accurate representation of FEA from their clients and employees, we conducted a thorough interview process, gathering first-hand stories about FEA and compiling them.

During these interviews, we found that clients and employees spoke of the FEA team positively and warmly, which differed from their original brand language and feel.

Our goal throughout this rebranding was to take these insights and FEA’s positive community reputation and use it as the foundation for a strong, vibrant, truthful brand.

See the new FEA brand here! https://shorturl.at/dqrK4

Come chat with us about all things marketing, branding, & web at (404) 307-2622. Check out more of our work here > https://creative-mischief.com/work/

01/25/2024

At Creative Mischief, we know that marketing is more than advertisement- marketing is connection. In our engagement with the Kenai Peninsula Borough, we worked to create an emergency preparedness campaign that could span a collection of small, remote communities with little in common, keeping natural disasters from becoming catastrophes.

Our marketing strategy created the Kenai “Ready, Set, Go!” campaign, designed to convey emergency preparedness information and connect communities with few established means of communication.

Here’s how we did it:
✅ Outlining each audience, the communications needed, and messaging for each phase, from initial campaign awareness, education, preparing, when an emergency hits, and returning home.
✅ Creating engaging brand and marketing materials that form a cohesive message.
✅ Bringing the campaign to life through community outreach, social media, radio, and a poster campaign used at trailheads, cruise destinations, and hotels.

Check out the end result > https://shorturl.at/ghrPS

​​Come chat with us about all things marketing & branding at (404) 307-2622.

01/23/2024

Since 1992, Facility Engineering Associates (FEA) has helped clients improve the way they manage, operate, maintain, and fund the built environment to enable safer, more resilient, and cost-effective facilities. Creative Mischief partnered with FEA to define and build a lasting brand, website and marketing that aligned with the organization’s values.

After helping FEA uncover key disconnects between employee and audience brand perception and its current brand offering, we worked with FEA to create a new brand strategy, new vision, mission and team values and a fresh brand personality.

See the new FEA brand here > https://feapc.com/

Come chat with us about all things marketing, branding, & web at (404) 307-2622.

04/18/2023

Meet our newest Mischief Maker, project manager Mariana! Born and raised in Brazil, Mariana brings her unique perspective to client projects along with a wealth of project management experience, from non-profit fundraisers to film production to small business marketing. Mariana loves working with diverse and creative projects, her three dogs, reading, traveling, and dancing. Welcome to the team, Mariana- we’re thrilled to have you!

02/09/2023

Quick Tips on Branding

How can you make your brand stand out? How can you distinguish yourself from competitors? We've got a few quick questions to get you started on your branding journey.

Do you know your brand's purpose?
Do you know what your brand offers that others don't?
Can you describe in detail who your brand is for?

With these three questions, you can begin to define your brand and develop brand consistency! Brands with consistent messaging show a 33% increase in revenue.

Come chat with us about all things marketing at (404) 307-2622.