RedHat Branding

02/28/2020

A simple, free tool to track/present the success of your email campaigns.

If you like things done YOUR way, you may have found that the reporting in some email clients has limitations. Or maybe, for reasons only you know, you use multiple email clients for your campaigns and you are left calculating totals from a variety of reports. Perhaps you just need an easier method

09/21/2019

Working with a view today.

08/19/2019

Content Marketing should should go beyond prospecting.

The secret is out- it is much cheaper to keep a client versus acquiring a new one. In a recent study done by Frederick Reichheld of Bain & Company , it was found that a 5% increase in customer retention produces more than a 25% increase in profit. Why? According to the study, “Return cust

07/26/2019

Collaboration is key when managing your email marketing. Find out how to maximize the clicks you receive and why it matters.

I want to share a success story I had with one of my clients.  One company I have been working with for quite some time has remained pretty consistent with their blog. Their site is active and they have done a lot of great things to gain traction online. What sets them apart from others in

07/17/2019

A good example of narrowing your message for pay-per-click advertising:

1. Receive more interaction with multiple online ads designed to land on different landing pages each running a separate call to action.
2. Design the landing page to be clean and concise. You know why they ended up on your site. Make sure the information they are looking for is front and center.

Here's a look at the three major benefits of driving PPC ads to a specific landing page, and tips on how to create an effective landing page.

06/07/2019

As logo nerds, we are always on the lookout for creative brand images. Perhaps our favorite is the retro Milwaukee Brewers logo.

Can you find the dual "message" in this logo? (the answer is in the comments)

06/03/2019

Digital Marketing is a process that should evolve and follow your leads through the entire sales cycle.

https://redhatbranding.com/blog/the-digital-marketing-cycle-from-lead-to-customer

05/28/2019

Pieces of a blog post should fit together like a puzzle. The important thing is to remember what works for you, your industry, and your audience.

After reading the first part of this series, The Anatomy of a Great Blog Post [Series 1 of 2] , it would be helpful to go over popular sections of a blog post? I like to stay consistent with my blogs when I can so my readers have some sense of familiarity. Headline Your headline should be con

05/26/2019

A good reminder for everyone to always stay the course, and if you fail, "fail forward".

Use this manifesto both in your personal & professional lives to guide your decisions so you’re consistently improving & challenging yourself to be better.

05/24/2019

OUTLINE > WRITE > EDIT > EDIT > PROOF > REPEAT

Have you ever started writing a blog post only to wonder what direction it was going in? We’ve all been there before and probably will be again. Over the years I have tried multiple methods and I have finally found what fits “me”. This is not to say this solution will work for everyone. A lot ...

05/21/2019

There is no question a blog, when done correctly, can increase website traffic dramatically. What can get looked over at times is the power and versatility of an online knowledge base.

There is no question a blog, when done correctly, can increase website traffic dramatically. What can get looked over at times is the power and versatility of an online knowledge base. A well run knowledge base can not only be informative to your current clients, it can also drive new traffic to y