Relativity Marketing

03/31/2023

Social media marketing is the process of using social media platforms to promote products or services and engage with target audiences. The goal of social media marketing is to increase brand awareness, drive traffic to a website, and ultimately convert followers into customers.

Social media marketing can be very effective, but it requires careful planning, ex*****on, and ongoing optimization to achieve success.

03/27/2023

The goal of SEO is to increase the quality and quantity of traffic to a website through organic search engine results. Organic traffic refers to traffic that comes from search engine results, as opposed to paid advertising.

03/25/2023

03/21/2023

I know my special purpose, figured out what makes my business different, I have a good idea as to who my audience is, and I mostly know what my customers' intent is with my products & solutions...WooHoo!!!

Time for me to start communicating with them so that I can create a feedback loop. Seems pretty easy.

Wait...how do I do this? What communications medium is best? When is it best to do this?

Let's break it down over the next few days...one by one!

Cheers.

03/20/2023

So I know what my special purpose is! Now what?

I challenge myself with the following tough Qs!

>What is my differentiator? What makes me different than the others (my competitors)?

>Who is my TAM (Total Addressable Market) - Hint...this info is right under my nose (in my CRM) and is easily accessible by segmenting out my current, and past, customers who do business with me.

>When does/did my customers need/want my products & solutions?

Keep the ball rolling with gathering the info that is already at your fingertips.

Happy harvesting!

03/19/2023

Picking back up from last week...Getting back on course and staying on course:

NEVER FORGET WHY YOU STARTED!

1.) Identifying and leaning in on my purpose to be in business
2.) Making a firm decision to take action to pursue my calling by setting goals for myself
3.) Constantly reviewing, and revising, and blending both 1 & 2, from above, into one simplified reason of why I am taking this journey

When I want to reassure myself of my purpose/WHY, and USP (Unique Selling Proposition), I re-review my original tenets:

>>Why would someone buy from me?

03/11/2023

I think Dean Martin, RIP, summed it up best with his tune "Ain't a that a Kick in the Head"

When getting off course, like we all do (we're all human and life gets in the way), I remind myself WHY I started Relativity Marketing years ago.

What helps me...

1.) Writing, rewriting, and honing in on my goals
2.) Reviewing old notes, notebooks, scribbled on napkins, whiteboards, cloud services (dropbox, apple notes, evernote, etc.) that I've been notating on for years as I was realizing that I had to take action. A bigger force was pulling me to take action and begin
3.) Constantly blending 1 & 2 as consumer behavior changes, technology shifts and our world changes. Gotta keep up.

Using these methods along with diving into my CRM (with current info right under my nose) helps me to continually define my WHY.

It really helps me and perhaps this might also help you.

Off to go listen to some Dino...

Cheers!

03/10/2023

Have you found yourself lately asking any of these questions?

"Why did I start this business?"
"What makes my business different than my competition?"
"Why do my customers buy from my company?"
"Who is my ideal customer?"

If you have, then like many business owners we work with, you are not alone. Knowing exactly your business's WHY, aka your USP (Unique Selling Proposition), will help you get refocused back to the basics of why you're in business in the first place.

We will continue down this path so that we can merge your WHY with the WHO, the HOW, the WHEN, and the WHERE you will want to engage with your prospects & customers.

Are you ready to get dig deep and be honest with your business?...Please check in over the next several days to learn more, simple, ways to help with this.

03/09/2023

Been out of pocket for a little while (about a year...yikes) helping with some family things, which are the most important things. That was our WHY during this last season.

We are all fortunate to to have the chance to reset, and start again...as it begins with your mindset, which is controlled by you!

With that in mind, what is your WHY?

>WHY did you start your business?
>WHY did you pick to do the thing that your business does/provides?
>WHY aren't you operating with the same passion as you did when you first got started?

Over the next week, we will give you simple daily steps to help you refocus your company's marketing objective, and help you get back to your WHY!

All the best!

01/01/2022

Happy New Year to everyone! With a new year many times comes a new year's resolution. People look forward to a fresh start, fresh perspective, and a fresh calendar.

It's 2022, so are you ready and dialed into the following Qs:

>What are your potential customers shopping for?
>Where are they shopping?
>How are they shopping?

Over the next week, we will give you simple steps, each day, to help you refocus your company's marketing objective, and bring you back to WHY you started your business.

Start with your WHY...and stay tuned!

Cheers