Watkins McGowan Communications

12/30/2020

Eviction prevention project director Susan Reif () of Georgia Legal Services () was quoted about the continuing housing crisis and how the housing crisis will outlast aid and money.

April Lamar, a 51-year-old mother of five in Grove Park who cleans offices for a living, is months behind on her rent.

04/22/2020

Dr. Adrian Hyzler, Chief Medical Officer of Healix & HX Global is back on 11Alive talking about what we're doing now will continue for the next year.

Until there's a treatment or vaccine for COVID-19, experts say, expect to keep a lot of the same habits.

12/18/2017

In Marketing, the pivot to video has already happened. Does this mean that there is no longer a place for writers in Marketing or Public Relations? No, it doesn't. There will always be a place for great writing and writers, though the content and approach may shift somewhat. Here's a great piece written for PR Daily by robbybrumberg

Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.

12/13/2017

Crisis management and media relations have never been more important than in today's always-on environment. The team at Watkins McGowan has over 50 years combined experience in both of these areas. Whether it's averting a crisis or dealing with the crisis first-hand, let our team of experts guide your organization through the process. Take a look at some of the client's we've assisted. We'd love to work with you in 2018 - contact us to learn more.

Case Studies: Crisis Management, Entertainment & Investor Relations, Legal, Media Relations, Media Training, Clients: Gemini Real Estate Advisors,...

12/11/2017

If you are using Facebook video advertising, there are some changes headed to the platform, scheduled to be rolled out in early 2018. "Sound Collection" will become available and will give advertisers access to better audio tracks and sound effects. In addition, there will be a community where you can even borrow a 360 camera via a "Camera Loaner Program". An article via Adweek provides more insight into these exciting changes. The team at Watkins McGowan is ready to help you with any of your video marketing needs. Connect with us and let us know how we can help.

High-quality audio, tutorials and even the chance to borrow 360 cameras.

12/08/2017

Online retailers and commerce businesses need to keep their end user in mind when designing their site and their checkout process. Here are 3 great tips from Inc. Magazine to keep in mind as you plan your 2018 strategy. The team at Watkins McGowan is here to assist with any of your digital marketing needs. We'd love to hear from you.

12/06/2017

12 ways to engage with your social media audience (that you may not have thought of yet) via Social Media Today Which ones will you try in 2018?

Social media is called 'social' for a reason. This infographic outlines some tips on how to better engage your followers.

12/04/2017

Is your company in need of strategic communications or executive training? Meet the team at Watkins McGowan - with over 50 years of combined experience working with Fortune 500 companies, see our experience in action.

12/01/2017

People process visuals faster than they process text alone. Whether you are writing a blog or social media post, compiling data for a presentation, or working on new sales collateral, there are appropriate ways to incorporate visuals. Here are 5 great tips from PR Daily so that you can add visuals to your next project.

People absorb optical information faster and retain it longer than they do text alone. Try these tips and techniques to land your message with your...

12/01/2017

Happy December 1 - it's hard to believe that the last month of 2017 is here. December is always a great time to sit back and reflect on the past year. It's important to take stock of what went well this year, and to break your analysis down by marketing channel. Did you test any new channels - such as video marketing or programmatic? If so, how did they perform? Are you adding them to your marketing mix for 2018?

It's also a good time to reflect on your career within your organization and to set personal goals for 2018. Here's a good article from Inc. Magazine with some tips and suggestions for really thinking about what you want 2018 to look like, both personally and professionally. We hope you enjoy and have a nice weekend.

You can find more purpose and happiness at work and in life by asking yourself better questions