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07/31/2011

If you're going to be at eduWEB in San Antonio, come and see us. We have a pre-conference workshop Monday morning and another session Tuesday afternoon!

The eduWeb Conference is an annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology. Attendees from marketing, PR, alumni, admissions/enrollment, advancement, student affairs, IT, athletics and more .

07/27/2011

Interesting study by UMass Dartmouth on the adoption of social media at higher ed institutions

For the “always connected” generation, multi-tasking, hand-held devices and nearly constant communication are normal. Millennials, the generation born after 1980, are far less likely to have land-line phones, but they have Facebook profiles, a Twitter presence and send and receive as many as 50 text

07/13/2011

Job Opportunity! One of our clients, Agnes Scott College in Decatur, GA, is looking for a Director of Marketing Services in their newly reorganized communications office. This is a great opportunity for someone with admissions/higher ed experience in a brand new position.

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06/10/2011

Don't miss our pre-conference workshop on content strategy in higher ed! Early bird registration is still open.

The eduWeb Conference is an annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology. Attendees from marketing, PR, alumni, admissions/enrollment, advancement, student affairs, IT, athletics and more .

06/02/2011

There's been a lot of talk about higher ed web governance lately (we've been doing workshops with Agnes Scott College ). Here are some great tips by Ahava Leibtag.

Luckily, the conversations about content strategy are always varied and interesting. I’ve noticed that lately many of them are about governance and its importance to content success. However, most of these conversations are missing two major elements: They loosely, or even worse (!) vaguely def

05/24/2011

A beautiful day at Agnes Scott College for web governance workshop #2 of 3. Great collaboration! Go Scotties!

05/06/2011

Our research with prospective college students show they want to see more photos of building interiors on higher ed websites. Perhaps this new feature on Google maps will help!

Google has unveiled Business Photos for Google Maps, a new product that allows users to check out the inside of local businesses.Marissa Mayer, Google's vice president of consumer products, made

04/21/2011

How are Emory, Georgia Tech, NC State and Agnes Scott employing content strategy? Join us for a panel discussion Monday night to find out! RSVP today.

Are the content strategies of academia any different than a modern company? Is the grass really any greener on a college campus than a corporate campus? How do these institutions deal with content pla

04/12/2011

If you live, work or have a connecting flight in Atlanta on April 25, join Atlanta Content Strategy for a panel discussion: Content Strategy in Higher Ed. We have confirmed panelists from Emory, Agnes Scott and NC State with more to come!

Are the content strategies of academia any different than a modern company? Is the grass really any greener on a college campus than a corporate campus? How do these institutions deal with content pla

03/30/2011

Looking for a web CMS? Here's something to consider when watching vendor demos.

You may be impressed by some of the features during a CMS product presentation, but in reality many of the features that are shown during the sales pitch are

02/15/2011

Do you the photos and news releases on your website leave readers saying "so what"? Good article about how to ask the right questions to better tell your story online.

As a content creator, it’s your responsibility to find the news in what is seemingly boring or useless information. Here’s how.

02/09/2011

Well, what do you think? Mark Greenfield makes some excellent points about the quality of college websites in this post.

by Mark Greenfield on 9:24 am in Blog, Governance