Shelf Inc.

We are The Shelf, a Full-Service Influencer Marketing Agency made up of creatives & data geeks. 🦄

We are The Shelf. 🦄 We’re a Full-Service Influencer Marketing Agency made up of creatives and data geeks - just your run-of-the-mill marketing experts getting paid to think and create. We’ve thrice been named to the Inc 5000 list of the Fastest-Growing Companies in America - in 2021, again in 2022, and once more in 2023! 🏆🥇
* * * *

We solve 3 several important challenges for brands: reaching th

e right audience 🎯 with the right message, grabbing and keeping the attention 👀 of said audience, and providing that audience with compelling reasons to become loyal, lifelong customers. 👍🏽

Not an easy task. We know that:

a) traditional print ads don't work anymore
b) many digital ads go unseen with 300M+ ad blockers install on devices and privacy laws making it hard to get the data needed to ensure ads are seen by the right people
c) consumer attention is hard to get and even harder to keep
d) new brands/products are providing better, cheaper options
e) social media platforms are constantly shifting their algorithms in response to the ever-evolving way in which people consume content

It’s a lot. But The Shelf is a pioneer of data-driven influencer marketing. What that means is we’re experts at using tons of data 📊 and exceptionally creative concepts 🎨 to help our customers achieve their marketing goals. We work with amazing creators to craft authentic stories that don't look anything like traditional ads. And we boast an impressive roster of Fortune 500 companies, agencies, game-changing startups. 🦄

Our secret sauce? Our proprietary SaaS platform discovers, analyzes, and indexes millions of Influencers. Here’s where we stand out: we use that same underlying tech to analyze the audiences of the influencers to ensure influencer partners have the appropriate amount of credibility and influence with the exact audience our client needs to reach. Some of the more notable clients (that we can actually mention) include:
The Honest Company
KISS
Susan G Komen
eos
Moosejaw
Famous Footwear
Lenox
Pepsi
Live Nation
Nite Eyez
St. Pierre Bakery
Ticketmaster
Blued
Earth Justice
Kidz Bop
Natori
Sweet Defeat
Essense of Australia
Feit Electric
American Standard
Greenvelope
The Smile Generation
Refrigiwear
Quinny

Ready for a supercharged pivot? Partner with The Shelf, and let's make influencer marketing magic together.

10/29/2024

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09/19/2024

🎯 Ready to master Instagram influencer marketing in 2025? Authenticity is your BFF! 💫 Choose influencers wisely, set clear goals, and keep an eye on that ROI. 📈 Pro-tip: Use Instagram’s visual magic—Reels, shoppable posts, AR filters, collabs, and even virtual influencers! 🤖 Just don’t forget to stay 'real' with FTC rules. Let’s make marketing fun and effective! 🚀

09/17/2024

Over the summer, the FTC dropped some truth bombs! 💣 Fake reviews and bought followers? Not anymore! 🚫 Brands now need to stay real or face the consequences. Luckily, IG and TikTok have tools to help you keep it honest. 🙌✨ Want the full scoop? Head over to The Shelf.com for all the details!

09/13/2024

Navigating the TikTok algorithm can be tougher than choosing the ripest avocado—but not with our guide! Learn how to tango with top-tier creators, shimmy your way through KPIs and turn insights into TikTok gold. Let's make your brand go viral—after all, success is a dance best done on TikTok!

https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/

09/11/2024

Your October planning should include some low-effort pushes for brand lift while you’re planning your holiday campaign. Silence is not golden this time of the year. So, here are a few influencer marketing ideas that will set your holiday strategy up nicely. And if you’re interested in grabbing more details on these ideas, we actually have an entire post for ya on The Shelf dot com!

09/09/2024

🪑🎃Who’s an absolute GENIUS at Halloween Decor?👻🪞Nominate them for Spook Your Space: The Shelf’s 2024 Halloween Decor Challenge and each of you can win a gift card just in time for the holidays!
📍How to Enter:
- Follow , Save and Share this Post
- Send us a link to their profile (influencer must have at least 2,000 followers on Instagram to participate. And yes, the creator must be nominated by another Instagram user)
- OR Email the link to mailto:[email protected]
🏆 How Winners are Selected:
- From the nominees submitted our team will select our top four favorite influencers and post a carousel with their pictures.
- Nominees will be invited to collaborate on the post, though *not required. For the sake of transparency, only Likes and Comments comments made on the official carousel post will count toward the contest.
- Voters can Like the Influencer’s carousel pic and/or comment the @-handle of their favorite Halloween decor genius and the winner will be selected from the most comment votes.
- Then we will contact you and the winning decorator to claim your prizes!
- Plus, your favorite creator will be featured in our round up on The Shelf Blog!
📣 By entering, the influencer agrees to have their submitted photos included in our roundup on our blog. To participate, the influencer must ensure that all photos submitted are provided with the full permission of the copyright holder. ✨By submitting the photo, the influencer and the copyright holder grant The Shelf a non-exclusive 18-month usage license to feature the photo across our branded channels, including TikTok, Meta properties, our email newsletters, and our website.✨ Let’s celebrate the spooktacular artists who make Halloween magical!

09/06/2024

💀💄Master of Halloween Make Up: The Shelf’s 2024 Halloween Makeup Contest👻🎃

📣 Nominate YOUR Favorite Master of Halloween Make Up & Win Big! Think your favorite Halloween makeup artist deserves the spotlight? Now’s your chance to make it happen! Nominate them and if they get the most votes, you each win a gift card - just in time for the holiday season.

📣 How to Enter:
- Follow , Save and Share this Post
- Send us a link to their profile (influencer must have at least 2,000 followers on Instagram to participate. And yes, the creator must be nominated by another Instagram user)
- OR Email the link to mailto:[email protected]
🏆 How Winners are Selected:
- From the nominees submitted our team will select our top four favorite influencers and post a carousel with their pictures.
- Make Up Artists will be invited to collaborate on the post, though *not required. For the sake of transparency, only Likes and Comments comments made on the official carousel post will count toward the contest.
- Voters can Like the MUA’s carousel pic and/or comment their favorite Makeup Artists @-handle, and the winner will be selected from the most comment votes.
- Then we will contact you and the winning MUA to claim your prizes!
- Plus, your favorite creator will be featured in our round up on The Shelf Blog!

📣 By entering, the influencer agrees to have their submitted photos included in our Halloween roundup on our blog. To participate, the content creator must ensure that all photos submitted are provided with the full permission of the copyright holder (which can be the photographer who took the pic). ✨By submitting the photo, the influencer and the copyright holder grant The Shelf a non-exclusive 18-month usage license to feature the photo across our branded channels, including TikTok, Meta properties, our email newsletters, and our website. ✨ Let’s celebrate the spooktacular artists who make Halloween magical!

09/05/2024

Nominate YOUR Favorite Halloween Costume Creator! Think your favorite Halloween costume creator deserves the spotlight? Now's your chance to make it happen! Nominate them for Master of Disguise: The Shelf’s Halloween Costume Creator Challenge and you both could win a gift card to a BTC retailer of your choice!
📍 How to Enter:
- Follow , Save and Share this Post
- Send us a link to their profile (influencer must have at least 2,000 followers on Instagram to participate. And yes, the creator must be nominated by another Instagram user)
OR Email the link to [email protected]
🏆 How Winners are Selected:
- From the nominees submitted our team will select our top four favorite influencers and post a carousel with their pictures.
-Costume designers will be invited to collaborate on the post, though *not required. For the sake of transparency, only Likes and Comments comments made on the official carousel post will count toward the contest.
- Voters can Like the costumer designer’s carousel pic and/or comment their favorite influencer’s @-handle, and the winner will be selected from the most comment votes.
- Then we will contact you and the winning costume designer to claim your prizes!
- Plus, your favorite creator will be featured in our round up on The Shelf Blog!
📣 By entering, the influencer agrees to have their submitted photos included in our roundup on our blog. To participate, the influencer must ensure that all photos submitted are provided with the full permission of the copyright holder.✨By submitting the photo, the influencer and the copyright holder grant The Shelf a non-exclusive 18-month usage license to feature the photo across our branded channels, including TikTok, Meta properties, our email newsletters, and our website.✨ Let’s celebrate the spooktacular artists who make Halloween magical!

08/19/2024

Holiday season is here! 🎉 As we recover from the epic breakdancing showdown at the Olympics, let’s dive into planning September’s social media calendar 🗓️. Get all the details on The Shelf blog!

📌 Save this post for later!

08/14/2024

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Atlanta, GA

Website

https://www.theshelf.com/

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