TypeMarketing

05/25/2026

AI as an experience layer means AI is quietly shaping how people experience your brand before they ever talk to a human.

Not just marketing.
Not just automation.
The actual feeling of interacting with your company.

In staffing, that shows up everywhere:

• How quickly candidates get responses
• Whether follow-up feels personal or robotic
• How accurately jobs match their background
• How easy scheduling feels
• Whether communication is clear and consistent
• Whether recruiters seem informed and prepared
www.typemktg.com

05/25/2026

05/25/2026

SEO (Search Engine Optimization)
The process of helping your website show up higher in Google and search results when buyers search for topics related to your business.

Backlinks
Links from other websites pointing to your website. Think of them like digital referrals or credibility votes that help search engines trust your company more.

05/25/2026

03/20/2026

03/20/2026

When Mike needed staffing support, he didn’t:

Google 20 firms

Take cold calls

Start from scratch

He thought of someone he already knew, trusted, and had seen consistently:

Diane Prince’s A-Team

That’s the Mental List in action.

Why This Matters

If you’re in staffing, sales, or B2B:

Your biggest competition isn’t other firms…
it’s whether you’re even considered in the first place.

Because by the time a buyer says “we need help”…

the list is already made.

Call to Action

If you want to understand how to actually influence buying decisions before the sales conversation…

This is where to start.

03/20/2026

Buyers today aren’t sitting around like:
“Wow I hope a recruiter calls me during lunch.”
They’re:
scrolling LinkedIn
forming opinions
building their mental shortlist

…before you ever hit dial.

So when your name finally pops up on their phone it’s either:

“Oh I’ve seen them everywhere”
or
“Who is this and why are they calling me?”

One gets the meeting.
One gets sent to voicemail.

Email + phone still matter.
But if that’s your only move…
You’re not doing sales.
You’re doing nostalgia.
Meet with Mike [email protected]

03/20/2026

Mike dives into:

Why “safe” posts are the fastest way to be forgotten

How trying to say everything = saying nothing

The problem with fake personalization and corporate tone

Why most content never makes it onto the Mental List

If your posts are getting polite likes but no real traction…
this will hit a little too close to home.

03/20/2026

What we actually do:

1. Positioning & Messaging
Figure out what you should be known for (and what to stop saying).
So you don’t sound like everyone else in your space.

2. Content That Builds Memory (not noise)
LinkedIn content, thought leadership, videos, PR…
All designed to get you on your buyer’s Mental List.

3. Outbound That Doesn’t Feel Gross
Email + LinkedIn outreach that actually sounds human
(and doesn’t get ignored or laughed at 😬).

4. PR & Credibility Building
Press, articles, features — so you look bigger, more established,
and trusted before the sales conversation.

5. Sales & Marketing Alignment
We connect everything back to revenue:

Who you’re targeting

What you’re saying

How you’re showing up

So marketing isn’t just “activity”… it’s fuel for sales.