MiniMortimer’s Blog

MiniMortimer’s Blog I have a blog that offers marketing advice to indie and self-publishing authors.

You’ve made it through the storm—now what? Chapter 10 gives you a clear, repeatable blueprint for marketing through unce...
07/10/2025

You’ve made it through the storm—now what? Chapter 10 gives you a clear, repeatable blueprint for marketing through uncertainty, built to last. , , , , , , ,

We wrap it all up with a clear, actionable blueprint to help you keep moving forward—no matter what the economy throws at you. It’s part checklist, part pep talk, and part roadmap to long-term resi…

When the rules stop working, rewrite them. In Chapter 9, we explore bold, weird, and wildly effective ideas that helped ...
07/03/2025

When the rules stop working, rewrite them. In Chapter 9, we explore bold, weird, and wildly effective ideas that helped businesses stand out when nothing else worked.� , , , , , , ,

When the old marketing playbook fails, it’s time to break the rules. This chapter celebrates unconventional ideas, bold experiments, and weird-but-effective ways businesses have stood out when noth…

Suffragette’s sword’ (SUF-ruh-jets SORD): When hatpins were weapons against police. A , salute to feminist ingenuity. ...
07/02/2025

Suffragette’s sword’ (SUF-ruh-jets SORD): When hatpins were weapons against police. A , salute to feminist ingenuity. , , , , , , , ,

Suffragette’s sword’ (SUF-ruh-jets SORD)—how early feminists turned hatpins into weapons. Plus, how today’s activists adapt everyday objects for resistance.

Why your standalone book is leaving money on the table. , , , , , ,
07/01/2025

Why your standalone book is leaving money on the table. , , , , , ,

Discover how top indie authors build book funnels that sell more copies AND create superfans. Get 5 proven templates and exact tools to implement yours.

Short-term chaos doesn’t mean short-term thinking. Chapter 8 shows you how to build long-term assets that keep working f...
06/26/2025

Short-term chaos doesn’t mean short-term thinking. Chapter 8 shows you how to build long-term assets that keep working for your business—no matter the economy.
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The most resilient businesses think years ahead—even in a crisis. Here, we look at how to build marketing assets and systems that will serve you long after the recession fades.

‘Friend of Dorothy’ (Frend uv DAWR-uh-thee): The clever code gay men used to evade 1950s persecution. A , lesson in q**...
06/25/2025

‘Friend of Dorothy’ (Frend uv DAWR-uh-thee): The clever code gay men used to evade 1950s persecution. A , lesson in q***r survival. , , , , , , , , ,

Friend of Dorothy’ (Frend uv DAWR-uh-thee)—how gay men used Judy Garland references to evade 1950s persecution. Plus, how to support LGBTQ+ elders today.

Why your last launch failed (and the 7 emails that fix it) , , , , , ,
06/24/2025

Why your last launch failed (and the 7 emails that fix it) , , , , , ,

Discover the exact 7-email sequence that helped indie authors sell 1,200+ copies in 3 days. Get free templates and timing blueprints.

How do you reach stressed-out customers without sounding desperate? Chapter 7 breaks down content strategies that connec...
06/19/2025

How do you reach stressed-out customers without sounding desperate? Chapter 7 breaks down content strategies that connect—even when the market is tense.� , , , , , ,

How do you create content that cuts through anxiety and actually helps people? This chapter breaks down simple, powerful strategies to create connection and value without sounding tone-deaf or desp…

‘Trouser-wearer’ (TROW-zer WAIR-er): The 1920s term for le****ns arrested for wearing pants. A , lesson in defiance. ,...
06/18/2025

‘Trouser-wearer’ (TROW-zer WAIR-er): The 1920s term for le****ns arrested for wearing pants. A , lesson in defiance. , , , , , , ,

‘Trouser-wearer’ (TROW-zer WAIR-er)—the 1920s term for le****ns criminalized for wearing pants. How clothing became q***r protest.

Why your emails aren't getting opened (and exactly how to fix it) , , , ,
06/17/2025

Why your emails aren't getting opened (and exactly how to fix it)
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Struggling with low email open rates? Discover proven strategies indie authors and solopreneurs use to achieve 50%+ opens consistently.

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