Mindpower Inc.

Mindpower Inc. Marketing and branding agency celebrating nearly 30 years of thought-provoking, needle-moving work.

'Nuff said.
05/08/2026

'Nuff said.

Athenian students experience deep learning at every stage of their education. When it came to developing a brand platfor...
05/01/2026

Athenian students experience deep learning at every stage of their education. When it came to developing a brand platform to represent that depth of learning, along with the real love of learning the staff and students share, we leaned on Athenian’s promise: to learn and live courageously. Learn On is the realization of that promise. It captures the imaginative, daring, jump-into-the-moment spirit of The Athenian School —both as the institution and their people. This is a place that says “yes” to new challenges, doesn’t shy away from reflection, and welcomes all into the adventure. When it came to design, we leveraged topographical elements, a compass pointer, and map scales to represent the outside-the-classroom engagements that students embark on to explore topics in new ways. From a viewbook to web content, the new brand platform let Athenian do what it does best: Learn On.

North Carolina’s own Lenoir-Rhyne University and Mindpower are teaming up again! Years ago, we had the opportunity to pa...
04/24/2026

North Carolina’s own Lenoir-Rhyne University and Mindpower are teaming up again! Years ago, we had the opportunity to partner with the institution to build its brand over the course of a decade and support its transition from College to University. Since that time, so much has changed. We are absolutely thrilled to join them to build the next generation of needle-moving work.

Content and Research Specialist Kelsey Long is a true Jill-of-all-trades. She’s a keen researcher, adaptable writer, dev...
04/21/2026

Content and Research Specialist Kelsey Long is a true Jill-of-all-trades. She’s a keen researcher, adaptable writer, devoted mother, and she’s got a whip-crack sharp sense of humor. Offering invaluable insight and an eagle eye for detail, Kelsey has the unique ability to take in a million details and the big picture at the same time. When not immersed in research and content support, you can find her getting tattooed, catching her nieces’ band, writing, painting, and playing the silliest Mother Goose to one human and a houseful of animals—including a squirrel. We’re glad you’re on the team, Kels.

We’re adding an exciting independent school to our partner roster, our Nashville friends, the Harding Academy! For 55 ye...
04/13/2026

We’re adding an exciting independent school to our partner roster, our Nashville friends, the Harding Academy! For 55 years, Harding Academy has nurtured and challenged its students, preparing lifelong independent critical thinkers who are ready to excel in high school and beyond. We can’t wait to collaborate with this PreK–8 leader on some needle-moving work!

We’ve been partnering with Randolph College since 2020 on media campaigns supporting their TAKE2 program. The latest cam...
04/10/2026

We’ve been partnering with Randolph College since 2020 on media campaigns supporting their TAKE2 program. The latest campaign didn’t just perform. It raised the bar.

With tighter targeting, stronger creative, smarter optimization, and a reimagined TikTok strategy, the campaign delivered more of what matters most: meaningful engagement from prospective students and the largest first-year class on record (2024-2025)! A 34% increase year over year.

Incredible results for a College that’s doing things a little differently. Go Randolph!

04/01/2026

As with everything it does, had a strong lead during the quiet phase of its comprehensive campaign. So, when it was time to go public, it wanted to keep the momentum going and celebrate all that was in the works. The public launch coincided with the opening of the Blake Center and focused on bringing in the broader Westminster community to join the campaign and celebrate the new campus energy. Lead On became the campaign call behind Westminster’s fundraising push to build its dynamic future. The Lead On message uplifts the curious, resourceful, and innovative people who powerfully push this community forward, and an open, airy design approach reflects the physical and cultural changes Westminster’s campus has undergone since we began working with them more than 10 years ago. We’re honored to be part of your journey, Westminster team!

Marist School has been through many iterations as Atlanta’s oldest Catholic school. From its Downtown founding to its cu...
02/11/2026

Marist School has been through many iterations as Atlanta’s oldest Catholic school. From its Downtown founding to its current campus in North Brookhaven, the school has grown and changed over the last 125 years. We were honored to be included in its latest chapter: a brand refresh. When it came to representing visually and through messaging, we leaned into the constants, leveraging the school’s logo to re-emphasize a color palette built on light and transparency. To message such a storied institution, we translated the power of a Marist education into real meaning: Marist Made—for good and for compassion, to lead and to serve. This is the next version of a great Atlantan school, and it’s so rewarding to see it out in the world.

Wow. 2025 went by in the blink of an eye. A year full of undeniable change, challenge, and serious work, but through it ...
12/23/2025

Wow. 2025 went by in the blink of an eye. A year full of undeniable change, challenge, and serious work, but through it all we were happy and grateful to be connected to so many amazing people in this business including our friends, family, and partners. With that in mind, we want to embody the spirit of the holiday season and welcome 2026 with a moment of gratitude. On behalf of our incredible partners, we’re donating to the Atlanta Community Food Bank (), which provides over 112 million meals a year to 700 nonprofit partner in Metro Atlanta and North Georgia. ‘Tis the season to give back, and we wouldn’t be able to without amazing people like you. Let 2026 be a good one. Cheers, y’all.

Still riding that AMA high over here! Pictures don’t do justice to what a beautiful, reenergizing experience it was to b...
11/21/2025

Still riding that AMA high over here! Pictures don’t do justice to what a beautiful, reenergizing experience it was to be together with everyone at this year’s Symposium for the Marketing of Higher Education. Our tireless trio (shoutout to Jenny, Lisa, and Dana) made the most of their time. From attending mind-enriching sessions to hosting the two Women and Leadership Idea Exchanges to Lisa’s Sunrise Slow Flow Yoga class to having way too much fun at our annual party, it was truly a remarkable few days. We had such a blast preparing for this year’s conference and can’t wait to build on all the inspiring conversations we had and the connections we made. Onward!

Headphones, car, shower—however or wherever you listen to your tunes, it’s time to turn the volume up to 11. Mindpower’s...
11/07/2025

Headphones, car, shower—however or wherever you listen to your tunes, it’s time to turn the volume up to 11. Mindpower’s new punk-inspired AMA playlist just dropped! Thanks to the one and only for curating this riotous compilation in the spirit of fiercely protecting our greatest asset of injustice, inequity, and intellectual descent: higher education. What’s more punk than fighting to keep free thinking alive and kicking? 🤘🎤🗣️

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