Mindpower Inc.

Mindpower Inc. Marketing and branding agency celebrating nearly 30 years of thought-provoking, needle-moving work.

Mindpower’s Senior Art Director, Don, is a downright perfectionist at his craft. We love his distaste for shortcuts and ...
06/12/2026

Mindpower’s Senior Art Director, Don, is a downright perfectionist at his craft. We love his distaste for shortcuts and the way he always finds the perfect typeface. He gives each project the love (and the midnight oil) it deserves to get it over the finish line. When he’s not finessing the finer details of design, he’s busy being the quintessential family man, getting in the groove of a good run, planning his next globe-trekking adventure, or playing a hard-fought/hard-won game of lacrosse. You can also find him locked into a book in his killer home library. We’re glad you’re here, Don!

06/06/2026

Because the power of higher education is endless. Discovering a new idea. Challenging a long-held belief. Finding a passion they didn’t know existed. Building a skill that will open a door. Meeting someone who will shape their future.

It’s not just about what happens in a classroom. It’s about the pursuit of knowledge—the belief that learning has the power to transform individuals, communities, and the world around us.

Now more than ever, higher education matters. It teaches us to think critically in an age of information overload. To navigate complexity in a rapidly changing world. To engage with different perspectives. To innovate. To lead. To imagine what’s possible and then work to make it real.

Today, on , we celebrate the students, faculty, staff, alumni, and institutions dedicated to expanding minds, opening doors, and creating opportunities.

Scenes from: , , , .

Every commencement speech tries to answer the same impossible question: What do you say to someone standing on the edge ...
05/22/2026

Every commencement speech tries to answer the same impossible question:

What do you say to someone standing on the edge before they take a big leap?

This year, we found pieces of that answer in the words shared at Flagler College, Ball State University, Catawba College, Loyola Marymount University, Mount Saint Mary's University, and more—schools we’re honored to support as past and current clients.

The messengers may be different, but the sentiment feels shared: keep going, keep growing, and keep believing there’s value in the work only you can do.

To the Class of 2026—congratulations on everything you’ve accomplished, and everything still ahead. We can’t wait to see where you take your mindpower next! 🎓

05/15/2026

Cue the caps, gowns, and happy tears! Graduation season is here, and we figured every commencement deserves a soundtrack worthy of the moment. From nostalgic sing-alongs to feel-good anthems for the next chapter, this playlist is packed with tracks to celebrate how far you’ve come—and where you’re headed next.

Curated by the MP crew, friends, and fellow music lovers, these are the songs we’d love to hear while crossing the stage, driving with the windows down after commencement, or dancing to at a grad party.

Congrats, grads! You did the thing. 🎓 The link’s in our bio.

What song instantly takes you back to graduation season? Let us know below.

'Nuff said.
05/08/2026

'Nuff said.

Athenian students experience deep learning at every stage of their education. When it came to developing a brand platfor...
05/01/2026

Athenian students experience deep learning at every stage of their education. When it came to developing a brand platform to represent that depth of learning, along with the real love of learning the staff and students share, we leaned on Athenian’s promise: to learn and live courageously. Learn On is the realization of that promise. It captures the imaginative, daring, jump-into-the-moment spirit of The Athenian School —both as the institution and their people. This is a place that says “yes” to new challenges, doesn’t shy away from reflection, and welcomes all into the adventure. When it came to design, we leveraged topographical elements, a compass pointer, and map scales to represent the outside-the-classroom engagements that students embark on to explore topics in new ways. From a viewbook to web content, the new brand platform let Athenian do what it does best: Learn On.

North Carolina’s own Lenoir-Rhyne University and Mindpower are teaming up again! Years ago, we had the opportunity to pa...
04/24/2026

North Carolina’s own Lenoir-Rhyne University and Mindpower are teaming up again! Years ago, we had the opportunity to partner with the institution to build its brand over the course of a decade and support its transition from College to University. Since that time, so much has changed. We are absolutely thrilled to join them to build the next generation of needle-moving work.

Content and Research Specialist Kelsey Long is a true Jill-of-all-trades. She’s a keen researcher, adaptable writer, dev...
04/21/2026

Content and Research Specialist Kelsey Long is a true Jill-of-all-trades. She’s a keen researcher, adaptable writer, devoted mother, and she’s got a whip-crack sharp sense of humor. Offering invaluable insight and an eagle eye for detail, Kelsey has the unique ability to take in a million details and the big picture at the same time. When not immersed in research and content support, you can find her getting tattooed, catching her nieces’ band, writing, painting, and playing the silliest Mother Goose to one human and a houseful of animals—including a squirrel. We’re glad you’re on the team, Kels.

We’re adding an exciting independent school to our partner roster, our Nashville friends, the Harding Academy! For 55 ye...
04/13/2026

We’re adding an exciting independent school to our partner roster, our Nashville friends, the Harding Academy! For 55 years, Harding Academy has nurtured and challenged its students, preparing lifelong independent critical thinkers who are ready to excel in high school and beyond. We can’t wait to collaborate with this PreK–8 leader on some needle-moving work!

We’ve been partnering with Randolph College since 2020 on media campaigns supporting their TAKE2 program. The latest cam...
04/10/2026

We’ve been partnering with Randolph College since 2020 on media campaigns supporting their TAKE2 program. The latest campaign didn’t just perform. It raised the bar.

With tighter targeting, stronger creative, smarter optimization, and a reimagined TikTok strategy, the campaign delivered more of what matters most: meaningful engagement from prospective students and the largest first-year class on record (2024-2025)! A 34% increase year over year.

Incredible results for a College that’s doing things a little differently. Go Randolph!

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Atlanta, GA

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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