The Soc·Somu Agency

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Austin, TX
The Soc·Somu Agency

Email marketing for companies, non-profits, and individuals with a specialty in ActiveCampaign.

12/06/2024

Am I months late to posting this...sure. But I still smile every time I think about how fun this trip was! The best people, a cool city, lots of good food, and plenty of dancing. Thanks for another fantastic b'day trip

06/24/2022

When creating emails for a sales funnel make sure you have messaging that speaks to these 3 types of action takers:

-Immediate Action Takers. They are ready to buy but need clear direction on how and what steps to take.

-The information Seeker. They are open but need more details on what's included or how things will work.

-The Emotional Connection. They want to feel it's the right choice either by having more of a personal connection with you (if you're the face of the brand) or with the transformative result you're providing.

Save this post for future reference!

06/23/2022

As you’re building your business, from revenue goals to your email marketing, these are two terms that will come up a lot and you may be wondering what they are and are they secretly the same thing.
Get the scoop in this month's bio by clicking the link in bio.

06/22/2022

A good subject line is key to getting eyeballs on your emails!
You may be spending tons of time and effort on writing quality, valuable emails, but your audience isn't even opening them.
So how do you encourage them to give your email a shot? There are lots of variables like send times and audience segmentation, but a key factor is your subject line.
Here are three ways to create better subject lines:
-Include numbers
-Explain an outcome
-Include a tip
-Personalize it
Want examples of each? Click the link in bio to grab our subject line guide.

06/16/2022

Things that make you go, "Yikes!"
Given the high chance your audience is reading their emails on their phone you want to make sure they work well on mobile and desktop. Things like dark mode and no images are just a few features that could affect how your emails appear.
What to keep in mind when creating your emails:
-Use an email creator that lets you adjust for mobile vs desktop.
-Keep email designs simple to avoid failure points.
-Consider screen size and mobile scrolling behaviors of the average user when designing your layout.

06/15/2022

Whether you're already using ActiveCampaign or still considering it, here are 3 features that can save you time:

>Saved Blocks - If you need to use a similar block of formatted text or images in your campaigns, save them so you can easily insert it each time.

>Saved Segments - If you have a grouping of contacts you'll want to include or exclude repeatedly save them as a segment to easily bring them up each time.

>Saved Searches - Have a handful of search parameters you use often? Use this feature to save them as a search that you can bring up quickly each time.

05/18/2022

Are you looking at a LONG list of to-do's for your business and wondering how you're going to get through it all?
Here at SocSomu, we want to help lighten the load by taking email marketing off your plate. We'll help you:
-Set up an emailing system
-Strategize an opt-in for gaining new leads
-Have a flow in place to welcome new leads
-Create and design messaging
-Organize and systematize for going forward
If you want to hear more DM us or click the link in the bio.

05/13/2022

When thinking about the importance of email marketing for your small business you might be saying, “Let’s be honest…does anyone actually make money from email marketing?!”
In this month’s blog, we talk about the long-term and often overlooked benefits of getting your email marketing setup ASAP. Click the link in bio to read more.

05/12/2022

We love a good strategy around here, but we also know some days that the best thing you can do is your best at the moment.
What does doing your best this week look like? Let us know in the comments.

05/11/2022

More than liely you are VERY familiar with Zoom and using it to work with your virtual team, bt what about some of the other collaboration gems out there?
Loom lets you quickly record your screen to record a walk-through, questions, and more. It's a quick and easy Chrome plug-in.

Miro - This visual collaboration software helps you not only share ideas from team member to team member but visually layout how everyone’s work connects

Google Docs - this may seem like an obvious one, but many small businesses overlook the power of using the suggest and comment features to quickly and easily go back and forth on ideas.
Leave a comment with how you like to collaborate with your team.
# nurturefunnel

05/07/2022

Could your business use a sales funnel? Click the link in bio to read a breakdown of what a funnel is and understand how the funnel works and what emails look like in the process.
# nurturefunnel

05/05/2022

We’ve just wrapped another successful project and love hearing amazing feedback like this:
“Working with Natasha and The Soc-Somu Agency was a huge benefit for me. Running my business solo, there are so many things on my "to-do" list and Natasha kept things organized, was available, and made sure everything stayed on track. I finally have my email campaign running (something I've been putting off for months) and it's already activating and engaging past clients. Knowing Natasha is there as a resource is such a relief and helps keep things moving forward in my marketing plan. I couldn't be happier with the service.”
Looking to get help with your email marketing strategy and implementation? Click the link in bio or DM us for a free call.
# nurturefunnel

Address

Austin, TX
78759

Website

http://socsomu.com/

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